Teaser ads herald unusual partnership between Dreamworks and DIY website shop
For its second Super Bowl appearance, DIY website shop Wix.com is partnering with DreamWorks Animation rather than a traditional agency. The :30 spot — not shown here — will feature characters from the upcoming "Kung Fu Panda 3." To build anticipation for the spot, and to spread the word, the company is producing a series of teaser spots. "Deciding to come back was a no-brainer, but for the creative direction we wanted to take a fresh approach," said Wix.com CMO Omer Shai in a release. "Pairing with DreamWorks Animation allows us do just that while getting our message across."