Wolff Olins wins BIB design work

British Interactive Broadcasting (BIB) has appointed design agency Wolff Olins to create the company’s brand identity. The agency’s work will form the central plank of the consumer launch of the interactive service, planned for October this year.

British Interactive Broadcasting (BIB) has appointed design agency

Wolff Olins to create the company’s brand identity. The agency’s work

will form the central plank of the consumer launch of the interactive

service, planned for October this year.



Nick Mercer, marketing director at BIB, said: ’Wolff Olins will be

looking at everything to do with BIB, including the logo, the look, and

ways in which to project our service to consumers.’



Wolff Olins pitched against six agencies for the account. Michael

Zur-Szpiro, director at the agency, said: ’We are thrilled to win the

account because we think BIB will change the way we use and look at the

world from home. It is a new idea and will affect us in unprecedented

ways. It needs the right brand ideas and visual identity to portray

this.’



BIB, a joint venture between BSkyB, BT, Midland Bank, and Matsushita,

was created to provide a digital platform for interactive TV

services.



The company is also in talks with advertising agencies in the run-up to

the launch.



The company is talking to retailers and banks which will each have the

chance to run interactive shopping and banking services via the TV. BIB

also hopes to sign up 25 advertisers which will each have a chance to

run their own mini 24-hour TV channels.



The advertisers are not expected to be announced until nearer the launch

date.