Women define beauty for themselves in new Dove spots

#MyBeautyMySay campaign from Ogilvy tells the stories of women once judged by their looks

A group of women share how they shook off society’s expectations of beauty in Dove’s new #MyBeautyMySay campaign. The 90-second compilation spot from Ogilvy follows Heather, a boxer; Rain, an androgynous model; Jessica, a plus-size fashion blogger; Grace, a burlesque dancer; Marcia, a lawyer; and Hannah, a photographer who began snapping pictures of men who catcalled her. Each of those six women also stars in a shorter spot dedicated to their individual story. Dove also conducted a study that found 70% of women get more compliments on their looks than their achievements.

Credits

Agency
Global Unilever Executive Creative Director
Global Dove Executive Creative Director
Agency Producer
Project Manager
Account Team
Managing Director Dove Worldwide; CEO, One Unilever
Managing Partner
Global Business Partner
Account Director
Senior Planner
Production Company
Music Production