WOMEN’S HEALTH: AN EXPERT’S VIEW: Women’s Health has a lot to commend it to fitness fans

Health fitness health fitness health ... The more you say it the more you believe you should be doing it. It’s true that women nowadays are becoming obsessed with calorie-counting their food intake, calculating their alcohol point intake and perfecting their co-ordination at step classes.

Health fitness health fitness health ... The more you say it the

more you believe you should be doing it. It’s true that women nowadays

are becoming obsessed with calorie-counting their food intake,

calculating their alcohol point intake and perfecting their

co-ordination at step classes.



So what better to satisfy this ever growing demand than yet another

health and fitness magazine? I myself have always been a lover of Top

Sante, as reading it is almost as productive as an actual workout.



This month, Women’s Health bursts on to the newsstands offering an

intelligent and insightful guide to a healthier lifestyle. When it

landed on my desk I was a bit surprised at the clutching-of-breasts shot

which would have been more fitting on the cover of FHM. However, as

Christine Morgan, the editor, explains, it was chosen because Women’s

Health is ’doing its bit for the real women in the world - strong

healthy women with breasts and hips - it’s goodbye starvation diets and

hello curves.’



Flicking through the magazine, at times I almost feel like I’m reading

Cosmopolitan as I stumble on articles like ’getting over being dumped’

and ’mounting the Viagra bandwagon’. The sectioned editorial hits you

with phrases like ’from flab to fab’ and ’less paunch more raunch’ and I

sense the sharp contrast to Top Sante’s more authoritative style.



However, they leave the best bit till the end: an A to Z of popular

homeopathic remedies, calories and fat in food, essential health

contacts and self-help medicines. It is a perfect hypochondriac’s ready

reckoner - and will no doubt be avidly read by anyone who comes across

it.



In between visits to the gym, Nikki Mendonca is the head of business

strategy at Capital Advertising.



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