Women's Aid estimates that 160,000 children in England are living in households where domestic abuse takes place.
So the charity worked with WCRS and the British Board of Film Classification for a powerful cinema ad that shines a light on these hidden victims of domestic abuse. Inspired by real experiences, the spot was conceived with the express intention of gaining an 18 certificate and the violent scenes were removed with BBFC’s help. The resulting film is highly censored and disjointed, leaving the audience to imagine what it must be like to be a child who witnesses such things unedited. In collaboration with Digital Cinema Media, the campaign will run nationwide in cinemas from 7 September until the beginning of October, as well as online with the hashtag #160kchildren. It was created and directed by David Dearlove.