SectorGovernment / Non-profit and Charities
To mark the first anniversary of the legislation that criminalised coercive control, Women's Aid is reminding the UK that an abuser doesn't have to raise their fists to commit a crime.
The outdoor campaign delivers the message that domestic violence is not always physical. Controlling what your partner wears, sees, eats or spends are all behaviours that can form part of a pattern that builds up to coercive control and strips away victims' self confidence.
The work is backed by 8 Outdoor, which has donated media space on digital outdoor screens in London, Birmingham, Leeds and Edinburgh.