SectorGovernment / Non-profit and Charities
Women's Aid is raising awareness of coercive control in a pro bono campaign by Engine Creative.
The work for the domestic violence charity spans print and digital OOH, with fashion-style ads that depict the ways in which abusers control the lives of their partners.
Running in women’s magazines and fast-food outlets, the work was written by Jo Moore and Antonia Clayton and designed by Aaron Pacey at Engine. The production company was Curious Productions.