Women's Aid 'what's it going to take?' by Grey London

Grey has produced a hard-hitting press campaign that focuses on celebrity culture to emphasise that if a public figure was suffering from domestic abuse everybody would be aware of the issue. The poster executions show portrait images of various celebrities including Gemma Kidd, Anna Friel, Fiona Bruce, Kate Thornton, Anne-Marie Duff and Miquita Oliver with battered faces. The poster aims to get people talking about the issue in order to support those in abusive relationships.