Women's Equality Party "General election 2017" by Now

Now created posters for the Women's Equality Party ahead of the general election, which sees the party fielding seven female candidates in constituencies across the UK.

The campaign highlights the WEP’s free childcare policy and commitment to equal parenting. Their shared parental leave policy would offer three months for each parent at 90% of pay and a further three months to share, followed by universal free childcare until school age. 

The campaign was written by Suzi Paddison, Joseph Moloney and Roger Morris at Now. Posterscope donated regional digital outdoor exposure.