The Women's Equality Party is urging Londoners to give one of their two permitted votes to the party in the mayoral elections on 5 May.
Cheil London created the campaign, which is being seeded online. The films feature the party’s co-founder Sandi Toksvig, the singer Lily Allen and the actor Hugh Quarshie pledging to give one of their votes to the Women’s Equality Party, listing reasons such as the desire to end harassment or because women have been short-changed by politics for too long. The ads were created and directed by Kevin Morosky. Post-production was by The Farm Group.