Wonga "credit for the real world" by Fold7

Wonga's path to redemption continues with a new campaign that shows customers using its services responsibly.

Fold7 created the TV spot, which opens on people saying what they are responsible for in life before a voiceover explains Wonga’s transparent approach to lending. This is the agency’s first work for the payday lender since winning the business earlier this year after a competitive pitch. It is also Wonga’s first ad since suspending its UK advertising in 2014 following accusations of unethical behaviour.