Woolmington ousted from Media Edge

Paul Woolmington has been ousted from The Media Edge, where he was vice-chairman and strategic officer. The move comes just eight months after the Young & Rubicam-owned media agency was acquired by WPP.

Paul Woolmington has been ousted from The Media Edge, where he was vice-chairman and strategic officer. The move comes just eight months after the Young & Rubicam-owned media agency was acquired by WPP.

Woolmington was originally appointed as president of The Media Edge Network.

However, in November 1999 a shake-up saw Beth Gordon, the head of Media Edge North America, take over as chairman and chief executive, with Woolmington taking on the global strategic role.

Before joining The Media Edge, Woolmington was the worldwide media director of Ammirati Puris Lintas and a former managing director of 20/20 Media.

When he first took the helm at The Media Edge, Woolmington's mission was to roll out the brand globally. However, since its acquisition there has been uncertainty about how the media brand would sit within WPP.

The Media Edge is viewed as having strong planning credentials but a limited buying function in many of its markets, including the UK, while WPP's main media network, MindShare, has strong planning and buying capabilities.

WPP insiders say, however, that Gordon and Irwin Gotlieb, the chief executive of MindShare US, have agreed that the brands should remain separate, while collaborating on buying where appropriate.

Woolmington and Gordon were unavailable for comment as Campaign went to press.



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