Paul Woolmington, former managing director of 20/20 Media in the
UK, has landed the top international media post at Young & Rubicam.
Woolmington, who left London 18 months ago to join Ammirati Puris Lintas
in New York as worldwide media director, will review Y&R’s global media
strategy as the network makes media its top priority in 1998.
Based in New York, he assumes the title of president and chief media
officer, international media operations, and will chair Y&R’s worldwide
Y&R, the fifth largest advertising organisation in the world, is
expected to become publicly owned this year. It is already reviewing its
media options, which include creating a standalone Y&R media brand that
would replace its existing partnership with Euro RSCG, Mediapolis.
The Mediapolis brand exists only in the UK and a handful of other
The network also has a joint venture with Dentsu in Asia. In the US, the
Y&R’s media offering is branded the Media Edge.
Woolmington said he would start the job in early February with an open
mind. He added: ’It was an agonising decision to leave APL, but when I
looked at the opportunity, I couldn’t refuse it. Y&R is one of the
strongest global networks.’
Woolmington will also sit on the partnership board of Y&R Inc and the
operating committee of the Y&R/WCJ Partnership.