Work Club hired for Coke water activity

Coca-Cola has appointed Work Club to handle mobile strategies and applications for its global water brands.

Coca-Cola: Work Club will handle mobile strategies and applications for Coke's water brands
Coca-Cola: Work Club will handle mobile strategies and applications for Coke's water brands

Work Club will work with the in-house creative team, The Coca Cola Factory.

Coca-Cola, whose water brands include Dasani, Bonaqua and Vitaminwater, launched an interactive sustainability app last year known as Trace Your Coke. It allows consumers to track their soft drink and trace cans or bottles to their British factory of origin.

This summer, Coca-Cola became the first brand to join the board of the Mobile Entertainment Forum, signalling the medium's importance to its marketing. The company's head of mobile and search, Tom Daly, was elected as a new board member.

Last week, another Coca-Cola brand, the soft drinks maker Schweppes, began talks with agencies about its £4 million advertising account, with a view to holding a pitch for the business before Christmas.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content