The Work: New Campaigns - UK

Project: Your O2 Numbers
Client: Richard Murfitt, head of campaigns, O2
Brief: Support the new network pre-pay tariff of 1,000 minutes or texts
to ten people on O2 for £5 a month
Creative agency: VCCP
Writer: Nathaniel White
Art director: Ben Daly
Planner: Bambos Neophytou
Media agency: ZenithOptimedia
Media planner: Joe Lunn
Production company: Prologue Films
Director: Adam Levite
Post-production: The Mill
Audio Post-production: Angell Sound
Exposure: National TV


This campaign promotes the Your O2 Numbers offer, which allows users to choose ten numbers for which they can get 1,000 minutes or texts for £5 a month.

The TV execution shows a kaleidoscope of numbers floating around the screen, coming together to form different types of people: those who love to stir things, those who won't open up and those who won't shut up.

The campaign includes print, outdoor, radio and digital work. The print work continues the theme of the TV campaign, including one execution that uses Magic Eye illustration to reveal a heart. The campaign will also include a Facebook application to be launched on 19 November.

Project: Hearts
Client: Sue Shim, vice-president, global marketing operations, Samsung
Brief: Launch the Samsung G800 mobile globally, focusing on its optical
inner zoom
Creative agency: CHI & Partners
Writer: Angus Wardlaw
Art director: Alexei Berwtiz
Planner: Oli Egan
Media agency: MindShare
Media planner: Mark Proudfoot
Production company: Stink
Director: David Frankham
Editor: John Mayes, Marshall Street Editors
Post-production: The Moving Picture Company
Audio Post-production: Anthony Moore, Factory
Exposure: Global TV


Samsung has adopted the, now commonplace, combination of folk music and telecoms advertising in its latest campaign.

The 60-second TV spot, created by CHI & Partners, promotes Samsung's G800 camera phone as the ideal way to convey your feelings, namely by capturing romantic picture messages on the phone and sending them to your nearest and dearest.

The ad follows a man as he walks through the streets, parks and cafes, taking photos of things that resemble the shape of a heart. Accompanied by a folksy soundtrack, he snaps clouds in the sky, a coffee mug and even goes as far as to chase a dog down the street to photograph the heart-shaped markings on its side.

He then sends the messages to his girlfriend as she sits with friends in a cafe.

Project: Heinz Snap Pots
Client: Ben Pearman, commercial director for beans and pasta meals, HJ
Brief: Snap Pots are the same beans we all love, but now even easier
Creative agency: McCann Erickson
Writer: Tim Swann
Art director: Miguel Soares
Planner: Nikki Crumpton
Media agency: Vizeum
Media planner: Paul Hutchison
Photographer: John Martin
Exposure: Six-sheet posters


Heinz is launching a hassle-free version of baked beans, called "snap pots", backed by an outdoor campaign created by McCann Erickson.

The Snap Pots are four individual 200-gram portions of baked beans that can go straight in the microwave, and each execution seeks to convey how the new packaging makes preparing the beans much easier and quicker.

The first ad highlights that the pots are microwaveable and shows one lying on its side with its lid open so that it resembles the shape of a microwave. The copy reads: "Microwaveable. Eazy Beanzy."

The second features a Snap Pot with a spoon inside, which is designed to look like a pan. The copy reads: "No Pans. Eazy Beanzy."

Project: Christmas
Client: Rick Bendel, marketing director, Asda
Brief: Showcase everything you can buy at Asda this Christmas
Creative agency: Fallon
Writer: Phil Cockrell
Art director: Graham Storey
Planner: Gareth Goodall
Media agency: Carat
Media planner: Helen Curtin
Production company: Yipp
Director: Patrick Collerton
Editor: Ian Davies, Whitehouse
Post-production: The Moving Picture Company
Audio Post-production: Clear Cut
Exposure: National TV


Asda takes on another celebrity trainee this month in the form of Julie Walters. She is given the task of organising a Christmas party for Asda colleagues and their families.

The Asda employees featured are all people who have done something outstanding in the past year, from charity work to great customer service.

Walters is seen helping herself to different parts of the Christmas range to put the party together.

The ad was shot in Asda's Eastlands store in Manchester.

Project: Lulu's Christmas feast
Client: Michael Bates, marketing services director, Morrisons
Brief: Continue to promote the availability of freshly prepared food
available at Morrisons, but this time with a Christmas flavour
Creative agency: Delaney Lund Knox Warren & Partners
Writer: Malcolm Green
Art director: Gary Betts
Planner: Richard K Warren
Media agency: Mediaedge:cia
Media planner: Leigh Yoxell
Production company: Outsider
Director: Jorn Threlfall
Post-production: Framestore CFC
Exposure: National TV


Are there any celebrities who haven't appeared in a Christmas ad this year?

Morrisons has a sackful here, with Lulu in a starring role, ambling around a snowy Christmas scene in a furry hoodie while pushing a shopping trolley. As she does so, she bumps into various celebrity pals, including Gabby Logan, Diarmuid Gavin, Denise van Outen and Nick Hancock, as Take That sing Shine.

Lulu winds up at a branch of Morrisons and bumps into Alan Hansen as he loads up on Quality Street.

The commercial provides a festive twist to the ongoing strategy of promoting the fresh produce available at Morrisons.

Project: No bare breasts
Client: Mike Soutar, chief executive, Shortlist Media
Brief: Launch Shortlist as a new magazine for men with more than one
thing on their minds
Creative agency: TBWA\London
Writers/art directors: Jack Christensen, Rachel Hutchinson
Planner: Troy Parsonson
Media agency: Diabolical Liberties
Media planner: Jo Bartlett
Retouching: company E Graph
Exposure: Outdoor


The free men's weekly Shortlist, which has been on the streets since September, is undertaking its first advertising push.

The campaign highlights the magazine's claim that it's for men with more than one thing on their minds. The ads illustrate this with the proud boast that it features no bare breasts.

Executions include a bowl of fruit with "no melons", an empty dog basket with "no puppies" and a feeder full of nuts for birds, but "no tits".

The posters will be on show for four weeks around central London.

Project: Christmas 2007
Client: Paula Withell, head of advertising, Tesco
Brief: Create warmth around the brand and bring Tesco's huge range of
products to life
Creative agency: The Red Brick Road
Writer: Sam Cartmell
Art director: Jason Lawes
Planner: Nicole Frost
Media agency: Initiative
Media planner: Danny Donovan
Production company: Stink
Director: Neil Harris
Editor: John Mayes
Post-production: Framestore CFC
Audio Post-production: Jungle
Exposure: National TV


This Christmas, Tesco is showing how much it really, really, really wants to zig-a-zig-ahhh by employing the Spice Girls as the faces of its festive ads.

The campaign, which promotes the supermarket as a one-stop shop for everyone's Christmas goodies, consists of two television spots. The first is set in the Tesco store and sees the girls shopping for presents for each other while trying not to be spotted by their fellow band-mates.

The second execution, which breaks later in the year, will show the girls relaxing at home debating their ideal Christmas dinner.

Project: Lost in f**king translation
Client: Emma Thompson, chair, Helen Bamber Foundation
Brief: Raise awareness of women who are illegally trafficked into the UK
and forced to work as sex slaves
Creative agency: Quiet Storm
Writer/art director: Neal Colyer
Planner: Jon Howard
Media agency: In-house
Media planner: In-house
Production company: Quiet Storm Films
Director/editor: Kevin Chicken
Post-production: TVC
Audio Post-production: Scramble
Exposure: Cinema, viral


The Helen Bamber Foundation works with survivors of torture, trafficking, genocide and rape. This two-and-a-half-minute film, which will be shown at cinemas and seeded as a viral, highlights the plight of women who are victims of sex trafficking in the UK.

A young woman is shown trying to have normal conversations with a range of people, but the only things she can say relate to the sexual acts she is forced to carry out for survival.

In the final scene, she is sitting in a tawdry room waiting for her next client to arrive.

A voiceover from the Oscar-winning actress Emma Thompson, who chairs the organisation, highlights that sex trafficking is torture.

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