The Work: New Campaigns - UK

SELFRIDGES - DISCOVER CHRISTMAS
CREDITS
Project: Discover Christmas
Client: Sally Scott, marketing director, Selfridges
Brief: Position Selfridges as a magical wonderland of Christmas delights
Creative agency: Beattie McGuinness Bungay
Writer: Julia Martens
Art director: Jade Trott
Planner: Aimee Luther
Media agency: MediaCom
Media planners: Kim Iwanczyszyn, Peter Roins
Photographer: Karin Berndl
Photographer's agency One Productions
Retouching: company Karin Berndl
Exposure: Press, outdoor, London Underground, digital

THE LOWDOWN

Beattie McGuinness Bungay's campaign for Selfridges is set in a winter wonderland. Capturing the spirit of Christmas, the products are shot in an ethereal forest laden with snow.

There are three print executions. One shows a sled piled high with gifts, the second shows a tree dripping with presents. The third shows a trail of products winding through the forest.

The campaign is Selfridges' largest outdoor campaign to date and will run in central London, Manchester and Birmingham. The campaign includes press, digital and outdoor work including digital escalator panels across Tube stations in central London.

SCHWEPPES - SCH ... YOU KNOW WHO SHOULD MIX THIS CHRISTMAS
CREDITS
Project: Sch ... you know who should mix this Christmas
Client: Schweppes
Brief: Create a Christmas execution to advertise Schweppes' range of
mixers
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: Vizeum
Media planner: Vizeum
Photographer: Alison Jackson
Photographer's agency ASD Lionheart
Exposure: London posters

THE LOWDOWN

The most unlikely of couples mingle in the latest Christmas campaign for Schweppes.

Created by the photographer Alison Jackson, who is famed for her use of lookalikes, the pairings should normally make for the most awkward scenario. Gordon Brown and Tony Blair catch up, as do the former Chelsea manager Jose Mourinho and his ex-boss Roman Abramovich.

The former lovers Kate Moss and Pete Doherty also mingle above the tagline: "Sch ... you know who should mix this Christmas." All appear to have put aside their differences to get into the spirit of the season.

The campaign will appear on billboards around London in the run-up to Christmas.

SONY - SONY WALKMAN PROJECT
CREDITS
Project: Sony Walkman Project
Client: Patrick Butler, head of online, Sony Audio Marketing Europe
Brief: Force a reappraisal of the Walkman brand and specifically to
drive awareness of Walkman as a digital brand
Creative agency: Dare
Writer: Andy Amadeo
Art director: Yasmin Quemard
Planner: Ben Gallagher
Media agency: OMD
Media planner: Tugce Kocoglu
Designer: Caco Vaccaro
Exposure: Online

THE LOWDOWN

Dare aims to bring the 80s icon Sony Walkman back to its rightful place. The Sony Walkman Project is a website that works alongside Fallon's orchestral TV ad, pushing the idea of music being the sum of its component parts.

On this site, www.walkmanproject.com, users can download part of a specially commissioned piece of music, either as a musical score or MP3. They are then left to reinterpret that music using any instrument they like and upload it on to the site.

All individual contributions are stored and can then be mixed together to create one larger piece made up of all four individual parts. Users can then request a download of the mix with all four parts combined in one single video. Plans are already underway for more songs to be added to the site in the future.

SMART CAR - GREENER IS CHEAPER
CREDITS
Project: Greener is cheaper
Client: Lizzie Shupak, head of marketing, Smart LPG
Brief: Promote the LPG-fuelled Smart car
Creative agency: Karmarama
Writer: Sarah McGregor
Art director: Georgina Hoffman
Planner: Fern Miller
Exposure: Posters

THE LOWDOWN

Karmarama has launched the new Smart LPG car range. But rather than focus purely on the worthy elements of an eco-friendly lifestyle, the campaign focuses on the selfish - and often more compelling - reasons to buy one. Fortunately for the Smart LPG, there are many: no congestion charge to pay, less fuel to buy and less consumption of the earth's resources.

One ad reads: "Do it for the future of all mankind. Or do it for your wallet." Another reads: "Specs include: half-price fuel, no C-charge and a warm fuzzy feeling."

SETANTA - PUPPIES
CREDITS
Project: Puppies
Client: Timothy Ryan, GB marketing director, Setanta
Brief: Support Setanta's Freeview Christmas push as the ideal present
for men
Creative agency: Big Al's Creative Emporium
Writer: Phil Kitching
Art director: Big Al
Planner: Branded
Media agency: BLM
Media planner: Henry Daglish
Production company: Tomboy Films
Director: Kirk Jones
Editor: Greg Willcox
Post-production: Framestore CFC
Exposure: National TV

THE LOWDOWN

Setanta brings you Des Lynam like you've never seen him before. Usually the face of sporting sobriety, instead he'll be dressed in a garish yellow Santa suit, sitting in a glittering Christmas grotto doling out presents to young men, ably helped by his scantily clad assistant Tinseltoes.

The spot features a male shopper visiting "Setanta Claus" and requesting some live Barclays Premier League football for Christmas. Distracted by the natural assets of his assistant as she picks up the present, he asks for "a couple of puppies" as well. Des, not to lower the tone, asks if they're for the kids.

The ad plays in 30- and ten-second versions, and will run on terrestrial and multi-channel TV until 21 December.

NO MORE LANDMINES - DANGEROUS GROUND
CREDITS
Project: Dangerous ground
Client: Becky Maynard, head of fundraising, No More Landmines
Brief: Raise awareness and funds to clear landmines
Creative agency: CHI & Partners
Writer/art director: Micky Tudor
Planner: Micky Tudor
Media agency: CHI & Partners
Media planner: CHI & Partners
Production company: Rattling Stick
Director: Andy McLeod
Editor: Andy McGraw, Cut & Run
Post-production: Jim Allen, Big Buoy
Audio Post-production: Parv Thind, Joseph Mount, Wave
Exposure: TV, cinema, online

THE LOWDOWN

CHI & Partners has worked with the charity No More Landmines to create an awareness campaign about the existence of landmines. The "dangerous ground" campaign features a 50-second spot, shot in Battersea, which will run on TV and across cinemas nationwide.

The campaign shows Londoners going about their daily lives while leaping across railings, clinging on to lamp-posts and jumping from fence to fence, desperately trying to avoid stepping on the ground. The ad illustrates how landmines are a danger for millions of people around the world.

It will be supported by the website dangerousground.org. CHI is also planning a photography exhibition based on the theme of "dangerous ground" that will take place in London next year.

FAMOUS GROUSE - CHRISTMAS 2007 TV CAMPAIGN
CREDITS
Project: Christmas 2007 TV campaign
Client: Gerry O'Donnell, director, Famous Grouse
Brief: Put Famous Grouse in the minds of consumers at this festive time
of year
Creative agency: Abbott Mead Vickers BBDO
Writer: Alan Foster
Art director: John Scully
Planner: Michael Davidson
Media agency: Mediaedge:cia
Media planners: Richard Kelly, Alex Debenham
Production company: Hibbert Ralph Animation
Director/editor: Jerry Hibbert
Post-production: Hibbert Ralph Animation
Audio Post-production: Jungle
Exposure: National TV

THE LOWDOWN

A steadfast and dignified bird is at the centre of Abbott Mead Vickers BBDO's Christmas TV ad campaign for the Scottish whisky brand Famous Grouse.

The minimalist campaign features three ads. In one, the grouse stays resolutely rooted to a rock as it's battered by a wintry Scottish storm. The second sees the game bird sitting still as the bonnet ornament on a 30s classic car. The third shows an A-list celebrity grouse gently dipping a toe on the red carpet.

The campaign breaks this month and will run throughout the run-up to Christmas.

STOP THE TRAFFIK - CHRISTMAS CHOCOLATE CAMPAIGN
CREDITS
Project: Christmas chocolate campaign
Client: Ruth Dearnley, advisor, Stop the Traffik
Brief: Highlight the huge problem of trafficking on the Ivory Coast
cocoa farms and encorage people to choose Fairtrade chocolate
Creative agency: Leagas Delaney
Writer: Ben Stilitz
Art director: Colin Booth
Planner: n/a
Media agency: In-house
Media planner: In-house
Photographer: Veronika Speigl
Retouching: Mark Baxter, Loupe
Exposure: Press, poster, online

THE LOWDOWN

Stop the Traffik, the global coalition of organisations fighting human trafficking, has launched a campaign educating Christmas shoppers how their purchasing decisions can fuel the cause it's fighting against.

In the ad, an advent calendar opens to reveal not a festive image, but a chocolate in the shape of a child working on a cocoa plantation and getting beaten by his master. The copy reads: "The children forced to work on cocoa plantations are counting the days too." The ad encourages people to opt for Fairtrade chocolate.

The integrated campaign runs on press, poster and online in the run-up to Christmas.