The Work: New Campaigns - UK

Project: Wimbledon "imagine"
Client: Lesley Davey, brands director, Britvic Robinsons
Brief: Robinsons and Wimbledon celebrating the best of British
Creative agency: Bartle Bogle Hegarty
Writer: Daniel Schafer
Art director: Szymon Rose
Planner: Nina Rahmatallah
Media agency: Mindshare
Media planner: n/s
Production company: Blink
Director: Benito Montorio
Editor: Andy McGraw, Cut & Run
Post-production: Phil Oldham, Absolute Post
Audio Post-production: Aaron Reynolds, Wave
Exposure: TV


Robinsons is highlighting its long-running sponsorship of the Wimbledon Lawn Tennis Championships with a 60-second spot.

The ad, created by Bartle Bogle Hegarty, promotes the fact that Robinsons has been "part of Wimbledon since 1935".

To build anticipation around the championships, the ad focuses on the possibility that 2009 could see a British player take the trophy.

Members of the British public from an old man to a young girl and a black barber are seen watching a crucial match point rally.

As the tension mounts, their faces become transfixed by the action unfolding on-screen.

Scenes of elation then follow when their tennis hero seals the point.

Project: Boots summer care free
Client: Helen Jeremiah, head of healthcare marketing, Boots
Brief: Demonstrate that only Boots understands the emotional motivations
women have as they take their journey through summer, from the
preparations they make through to planning and buying all the products
they need to take on holiday
Creative agency: Mother
Writer/art director: Mother
Planner: Mother
Media agency: OMD
Media planners: Jess Roberts, Rebecca Burke
Production company: Hammer & Tongs
Director: Garth Jennings
Editor: Dominic Leung
Post-production: The Moving Picture Company
Audio Post-production: Anthony Moore, Factory
Exposure: National TV


Boots is parodying some stereotypical pre-holiday female behaviour in its new summer TV campaign.

Last-minute spray tanning, toenail painting and over-packing are just a few of the female traits exposed in the spot, created by Mother.

One woman is seen wearing a bum-bag, which she incessantly checks to make sure she's got her passport, while another is being spray tanned in the bath by her two unwilling sons, both of whom are wearing goggles.

In another shot, a woman desperately tries to cram in piles of clothes into her suitcase while her husband zips up his lightly packed carry-on bag complete with John Grisham poolside reading.

The campaign, which broke on 3 June, carries on the Here Come The Girls theme from the previous Christmas ad, featuring the Sugababes' version of the song.

Project: Sleeve place
Client: Anna Tingey, marketing manager, Smooth Radio
Brief: Present Smooth Radio as the perfect place to escape to from the
current doom and gloom by showcasing the kind of music that it plays
Creative agency: Dye Holloway Murray
Writer: Ollie Wolf
Art director: David Goss
Planner: Justin Holloway
Media agency: MediaCom
Media planner: Dan Whitmarsh
Photographer: Oli Carver
Photographer's agency Coy Communications
Retouching: company Coy Communications
Exposure: Outdoor, print


Dye Holloway Murray is continuing its album cover poster campaign for Smooth Radio but rather than holding up the LP covers in front of people's bodies, the sleeves have been photographed against incongruous background scenery.

Carrying the strapline "Lose yourself in 106.6 Smooth Radio", each spot is shot so that the album cover blends into the background.

For example, the Simply Red Stars LP cover featuring Mick Hucknall sitting on a ledge has been photographed to appear as if Hucknall is actually sitting on the edge of a wheelie bin.

Meanwhile, George Michael's twentyfive album cover has been shot atop a mannequin in a cheap suit shop.

Project: Eat seasonably
Clients: David Hall, campaign director; Rob Moore, campaign manager, The
Climate Group
Brief: Launch the "eat seasonably" campaign in a warm and engaging way
Creative agency: Fallon
Writers/art directors: Pete Lewis, Matt Keon, Rick Gayton, Darren
Planner: Jon Alexander
Media agency: PHD Rocket
Media planner: Charlie Ebdy
Photographer: Arnhel de Serra
Retouching: Fallon
Website design Build Any Which Way
Exposure: Print, online


Fallon has created a campaign for The Climate Group's new partnership "We will if you will", which seeks to unify business and charity sectors in a bid to encourage more sustainable consumer behaviours.

The campaign comprises print executions and postcard inserts that seek to persuade people to "eat seasonably", by highlighting the seasonality of different fruit and veg.

Postcard inserts are written from the perspective of different fruit such as strawberries, while a print execution features a vegetable stall with each veg labelled with its season.

The campaign drives consumers to the website

Project: Five brothers
Client: Brothers Drinks
Brief: n/s
Creative agency: Contagious
Writer: Contagious
Art director: Contagious
Planner: Contagious
Media agency: The Point
Media planner: Ross Pratten
Production company: Weilands
Director: Paul Weiland
Editor: Sam Sneade
Post-production: Framestore CFC
Exposure: National TV


Brothers Drinks has released its first-ever TV spot promoting its pear and strawberry-flavoured ciders.

The ad, created by Contagious, sees a woman approach the bar and order "five brothers". A group of six men standing by the bar overhear her request and frantically push one of their friends away to take the group down to five before quickly changing into matching outfits and ginger wigs.

The girl then turns around and sees the motley crew, giving them a look of disdain. The spot concludes with the strapline: "Brothers. The pear cider."

Project: Ultimatum
Client: Mike Driver, AYR business unit director, Fox's Biscuits
Brief: Increase awareness of Fox's Biscuits to a younger audience and
launch Fruit and Nut Chunkies
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: Equinox
Media planner: Sophia Pawlikowski
Production company: Hammer & Tongs
Director: Garth Jennings
Editor: The Moving Picture Company
Post-production: The Moving Picture Company
Audio Post-production: Scramble Soho
Exposure: TV


Vinnie, the lovable Italian-American gangster panda, is back in a new sting for Fox's Biscuits, created by Mother.

The ten-second spot, promoting Fox's new Fruit and Nut Chunkies biscuits, sees Vinnie sitting in his familiar black leather Chesterfield armchair.

The panda gives viewers two options: option A, "buy these delicious new Fox's Fruit and Nut Chunkies", or option B, which doesn't leave the consumer much choice, because as Vinnie puts it: "There ain't no option B."

The spot drives viewers to the website where they can vote for their favourite biscuit or send a personalised message from Vinnie to their friends.

Project: redesign
Clients: Sara Ferrero, chief executive; Alain Snege, artistic director,
Brief: Rethink the design and build of to reflect its
transformation as a business and as a brand
Creative agency: Poke
Writer: Imogen Crosby
Art director: David Lowbridge
Designer: David Lowbridge
Programmer: Nico Nuzzaci
Exposure: Online


Poke has redesigned the website of the fashion brand Joseph, structuring the new site in a blog-like format.

Using a monochrome palette, the site features information about the fashion line's development and upcoming store openings and launches.

The site creates an online dialogue of what is going on in Joseph stores, featuring in-store images, as well as a full range of photographs of its new lines.

Project: Whatever your world
Client: PC World
Brief: Drive reappraisal of the PC World brand
Creative agency: M&C Saatchi
Writer: Will Bate
Art director: Curtis Brittles
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Malcolm Boxall
Production company: Partisan
Director: Olivier Gondry
Editor: White Door
Post-production: The Moving Picture Company
Audio Post-production: Scramble
Exposure: TV


M&C Saatchi has unveiled a TV campaign for PC World featuring the actor Christian Slater and the musician Jimi Hendrix.

The first of the two new ads broke during the Uefa Champions League final and also ran during the final of Britain's Got Talent and the launch of Big Brother 9.

In a departure from the usual "in-store demo" ads, the first spot, directed by Olivier Gondry, sees a man talking about how his "world" is all about movies from Westerns to sci-fi.

Interspersed are shots of the man being transported into these films, before he explains how PC World helped him stream his films and install a home cinema system.

The strapline "Whatever your world. PC World", ends the big-budget spot.

Project: Glenfiddich Explorers global relationship marketing programme
Client: Utadi Murphy, global relationship marketing manager, William
Grant & Sons
Brief: Cultivate direct and loyal relationships with whisky consumers
globally for the Glenfiddich single malt Scotch whisky brand Creative
agency Kitcatt Nohr Alexander Shaw
Writer: Simon Robinson
Art directors: Graeme Noble, Jamie Tierney
Planners: Lazar Dzamic, Phil Cragg
Production company: RSA Films
Exposure: Online


A new website,, for Glenfiddich enables whisky drinkers to discover the origins of the single malt whisky and the processes involved in producing the tipple.

The site, created by Kitcatt Nohr Alexander Shaw, features videos of the Glenfiddich global ambassador, Ian Millar, who takes the consumer through the history of single malt whiskies and how to drink and savour the beverage.