The Work: New Campaigns - UK

Project: Three-for-two autumn beauty event
Client: Hilary Farington, head of marketing - beauty, Boots
Brief: Announce Boots' three-for-two autumn beauty event
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: n/s
Production company: Another
Director: Steve Reeves
Exposure: TV


Boots is attempting to position itself as the ideal high-street store to kit a woman out for any look, whether it be simply looking refreshed or even getting dolled-up to audition for a talent contest.

Breaking this week, the 30-second campaign, created by Mother, features the familiar Girls single from the Sugarbabes and promotes the high-street chemist's three-for-two autumn beauty promotion.

The spot sees a woman in a bathroom putting the finishing touches to various looks from the "I'm ready for bigger things" look to the "no, I didn't have a late one" and even the glittery "I'm ready for my audition" style.

Each time she emerges from the toilet, she gets a different reaction from her colleagues, turning the heads of female staff and even prompting a male employee to drop his files.

Project: Autumn fashion campaign
Client: Craig Inglis, head of brand communications, John Lewis
Brief: Make a more complete look with John Lewis fashion this autumn
Creative agency: Adam & Eve London
Writers: Emer Stamp, Ben Tollett, John Long, Matt Gay, Dave Fitzsimons,
Andy Segal
Art directors: Emer Stamp, Ben Tollett Planner David Golding
Media agency: Manning Gottlieb OMD
Media planner: Stacey Leonard
Exposure: Print, outdoor


Adam & Eve has released its first fashion campaign for John Lewis, promoting the department store's autumn range of clothing and accessories.

In a bid to highlight that the store has the accessories to match almost any outfit, each execution features a shot of a model clothed in the season's latest trends alongside an image of co-ordinating accessories.

At the bottom of each image runs copy aimed at driving home the point that John Lewis is the ideal place to shop for any fashionista.

One ad reads: "A few exclamation marks to finish off your fashion statement", while another states: "Choose the perfect complement. Await compliments."

Project: Opportunities campaign: Serengeti
Client: Abigail Comber, head of brand, proposition and insight, British
Brief: Provoke people to seize the opportunities that exist around the
world right now, with British Airways
Creative agency: Bartle Bogle Hegarty
Creative team: Dan Bailey, Brad Woolf
Planner: Kelsey Hodgkin
Media agency: ZenithOptimedia
Media planner: Alice-Lee Smith
Production company: Knucklehead
Director: Siri Bunford
Exposure: TV


British Airways has unveiled the second instalment of its TV ad campaign by Bartle Bogle Hegarty - the airline's first campaign in more than two years.

After the first spot focused on the Mumbai fashion week, the second spot features the migration of wildebeest across the Serengeti in a bid to highlight that the airline flies to more global destinations direct from the UK than any other.

A narrator explains that two million wildebeest make the journey every year, adding: "Right now, somewhere in the world, there is the opportunity to experience something remarkable."

Project: Honda print campaign
Client: Ian Armstrong, manager, customer communications, Honda
Brief: Create a suite of print ads for the Accord, CR-V, Jazz, Type R
and Civic Sport
Creative agency: Wieden & Kennedy London
Writer: Sam Heath
Art director: Chris Groom
Planner: Clare Toolan
Media agency: Starcom
Media planner: Gavin McGrow
Exposure: Print, outdoor


Honda is seeking to champion not only its cars but also the roads on which they drive in a campaign created by Wieden & Kennedy London.

Creative directed by Tony Davidson and Kim Papworth, the campaign promotes all of Honda's range of cars, including the Accord, Type R, Jazz, CR-V and Civic Sport, by picturing the models on a cross-section of road.

One of the roads featured in the execution promoting the Type R is the A82, which was voted by the British public as their favourite road to drive on.

The campaign is running across national press and posters.

Project: Strictly Come Dancing - Behind The Scenes
Clients: Anna Priest, head of marketing and pictures, comedy and
entertainment; Jess Finning, marketing and pictures manager,
entertainment, BBC Three
Brief: Get the nation ready for Strictly Come Dancing
Creative agency: Rainey Kelly Campbell Roalfe/Y&R
Writer: Mark Waldron
Art director: Dave Godfree
Planner: Lori Meakin
Media agency: MediaCom
Media planner: Ronak Patel
Production company: Red Bee Media
Director: Sandra Goldbacher
Post-production: Finish
Exposure: TV, radio


As the nation tunes in for the annual ratings showdown between The X Factor and Strictly Come Dancing, Rainey Kelly Campbell Roalfe/Y&R has created a campaign to encourage viewers to tune into the 2009 series of BBC1's celebrity ballroom dancing contest.

The campaign strapline, "Are you ready?", aims to build anticipation as the show prepares to start its seventh series. The TV spot takes a glimpse backstage, revealing the final behind-the-scenes preparation as the contestants don their spangly outfits and slap on the make-up before taking to the dancefloor.

As well as the main TV trail and radio activity, 16 short teaser "blips" will also run alongside the campaign.

Project: Volkswagen efficiency
Client: Daniel Hill, communications manager, Volkswagen
Brief: Communicate that Volkswagen offers a range of technologies that
lead to improved fuel efficiency
Creative agency: Tribal DDB
Writer/art director Kat Hahn
Planner: Vincent Thome
Media agency: MediaCom
Media planner: Ronak Patel
Designer: James Sparkes
Exposure: Online


Tribal DDB is putting internet browsers in the seat of a rollercoaster ride in a bid to promote Volkswagen's efficient technologies.

At, users can choose from four rides that represent VW's four efficient technologies - Blue Motion, TSI, DSG and TDI.

Each ride takes the viewer on a rollercoaster that explains the features of each technology, such as the Blue Motion's improved aerodynamics or the DSG gearbox's smoother gear shifts.

Project: Bait
Client: Carolyn Yang, vice-president marketing, Timberland
Brief: n/s
Creative agency: Leagas Delaney
Writers: Colin Booth, Ben Stilitz
Art director: Tim Delaney
Planner: Margaret Johnson
Media agencies: Vizeum (EU), Media Hub (US)
Production company: Blink
Director: Lynn Fox
Post-production: Moving Picture Company
Audio Post-production: Angell Sound
Exposure: Global


Timberland is embarking on a bit of human bear-baiting in a TV spot from Leagas Delaney that seeks to promote the Mountain Athletics range of multi-sport outdoor footwear.

Carrying the endline "If you're not fast, you're food", the spot opens on a man running through dense woodland. He is being pursued by a large warthog, which is shortly joined by a pack of wolves also baying for the man's blood.

He races towards a lake with the animals in hot pursuit before finally coming face to face with a grizzly bear, which joins the chase.

When they reach a clearing, the man takes a significant lead and the animals finally give up.

Project: Elders and betters
Client: FA respect campaign, Football Association
Brief: Discourage abuse from parents during children's football matches
Creative agency: Contentment Worldwide
Writer: Theo Delaney
Art director: Theo Delaney
Media agency: AMS
Media planner: Paul Spokes
Production company: Hotspur & Argyle
Director: Theo Delaney
Post-production: Rushes
Audio Post-production: Wave
Exposure: Online, PR


Contentment Worldwide has unveiled the latest instalment of its FA "respect" campaign featuring the Sexy Beast star Ray Winstone.

The film features a man verbally abusing a young footballer as Winstone delivers a message that aims to raise awareness of abuse on the football pitch.

The hard-hitting film will get online exposure on the official FA website, its YouTube page, Facebook group and through a national PR campaign.

The film was written and directed by the Contentment Worldwide creative director, Theo Delaney.

Project: Making good tea since 1903
Client: Keith Packer, chief executive, Typhoo
Brief: Appeal to the core tea consumer's desire for unfussy, good,
honest tea
Creative agency: BJL
Writer: Pete Bastiman
Art director: Billy Mawhinney
Planner: Charlotte Thompson
Media agency: Mediaedge:cia Manchester
Media planner: Simon Price
Production company: Equinox
Director: Equinox
Exposure: TV


Typhoo is apologising for some of the advertising faux pas of its past in a bid to reassert its commitment to good honest tea.

Narrated by Noddy Holder, the spot traces the history of the brand from its Birmingham roots in 1903 through to its 80s TV ads featuring Frankie Howerd and Sue Pollard and some singing horses.

The ad, created by BJL, ends with Typhoo's commitment to "sports for all" by highlighting that 2p from every packet purchased goes to the Federation of Disability Sport, a charity that raises money to provide disabled children with sports coaching.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content