LIGNE ROSET - CREATIVITY - FRANCE
CREDITS
Project: "Creativity"
Client: Patrick Sztajnbok, marketing and communication director, Ligne
Roset
Brief: Create a new visual language for furniture
Creative agency: Callegari Berville Grey
Writer: Yannick Savioz
Art director: Patrice Jean-Baptiste
Planner: Frederic Girard
Media agency: ZenithOptimedia
Photographer: Christian Kettiger
Exposure: French national press, design, home decoration, women's and
news magazines
THE LOWDOWN
Callegari Berville Grey has created its fourth annual campaign for the French furnishings company Ligne Roset. Shot by the beauty photographer Christian Kettiger, four press ads use juxtaposed stills of body parts and upmarket furniture and living-room clutter to echo, the agency says, current social and lifestyle trends: greed, body art, alternative medicine and, worryingly, a return of the 70s aesthetic.
A variety of shots of waxed stomachs, powdered lips and painted nipples are a far cry from Ligne Roset's origins as a family business that launched in 1860 making bentwood walking sticks.
NIKE - RETRO BASKET- FRANCE
CREDITS
Project: "Retro basket"
Clients: Stephane Bail, marketing director; Thomas Fabre, communication
manager, Nike
Brief: Create interest in Nike's retro basketball shoe range
Creative agency: DDB Paris
Writer: Alexandre Herve
Art directors: Tashi Bharucha, Sylvain Thirache
Planner: Sebastien Genty
Media agency: MindShare
Media planner: Franck Huchon
Illustrators: Guillaume Huger, Pierrette Diaz, Tashi Bharucha, Emmanuel
Begon, Julie Verhoeven, Paul Davis, Billy Jean
Exposure: Posters and exhibition
THE LOWDOWN
Nike has opted to celebrate three decades of basketball court dominance with a retrospective of its various trainers, held in the unlikely location of the Paris Metro.
Created by DDB Paris, the retro basketball exhibition at Auber station relates 30 years of air-cushioned history and focuses on the trailblazing Blazer, the ankle-hugging Vandal and Terminator shoes, and the long-running Air Jordan range (now in its 19th incarnation).
The exhibition is backed up with a suitably old-school-styled print campaign, created by a collection of street artists and illustrators working in media including felt tip, biro and Tipp-Ex.
ANGLICAN WELFARE COUNCIL - BI-POLAR DISORDER - SINGAPORE
CREDITS
Project: Bi-polar disorder
Client: Dr Jimmy How, executive chairman/director, the Anglican Welfare
Council
Brief: Destigmatise mental illness by highlighting historical figures
that suffered the disease
Creative agency: Ogilvy & Mather, Singapore
Copywriter: Eugene Cheong
Art directors: Tham Khai Meng, Claire Chen
Media agency: MindShare
Media planner: Vidyadhar Kale
Illustrator: Agathe de Bailliencourt
Designer: Koh Hwee Peng
Exposure: Bus-shelter posters, magazines and newspapers
THE LOWDOWN
What do Winston Churchill, Isaac Newton and Charlie Chaplin have in common? All three suffered from bi-polar disorder, more commonly known as manic depression.
The Singaporean Anglican Welfare Council is aiming to destigmatise the illness and its sufferers by highlighting the great men's personal histories, showing that bi-polar disorder is neither selective in those it affects, nor a barrier to great feats, ideas and work.
Oglivy & Mather Singapore has created three mania-inspired executions that focus on the figures' achievements and give a short history of how their illnesses affected and, ultimately, inspired them.
MOTOROLA - TRANSFORMER - US
CREDITS
Project: "Transformer"
Client: Elena Panizza, creative director, Motorola
Brief: Launch the Motorola V3
Creative agency: Ogilvy & Mather, New York
Writer: Ryan Blank
Art director: Mike Hahn
Planners: Robin Bardolia, Meridith Jamin
Media agency: Universal McCann
Media planners: Kelly Poynter, Jodine McKay
Production companies: Chelsea Pictures, New York, Film Planet, Sao Paulo
Director: Bruce St Clair
Editor: Vito DeSario, Version Two Editorial
Post-production: The Orphanage
Audio post-production: Devlin Video
Exposure: International television and cinema
THE LOWDOWN
Demonstrating that your phone now has the capacity to manage almost every facet of your busy, busy life, Ogilvy & Mather New York's new film for the launch of the Motorola Moto Razr V3 features a woman's home - and all her possessions - folding up into her mobile. From laptop to MP3 player, plasma screen to the walls and floors, her entire apartment - including the kitchen sink - ends up in her 13.9mm thick phone.
