IFAW - ELEPHANT, BEAR, SEAL, LION - GERMANY
Project: Elephant, Bear, Seal, Lion
Client: Ullrich Schnapauff, head of PR, IFAW Germany
Creative agency: Springer & Jacoby 2, Hamburg
Planner: Josefine Harle
Writer: Christiane Rein
Art director: Birgit Hogrefe
Art assistance: Simone Grun
Media agency: Springer & Jacoby
Media planner: Josefine Harle
Photographer: Nadav Kander
Retouching: Springer & Jacoby Digital
Exposure: National consumer titles
THE LOWDOWN The International Fund for Animal Welfare started life three decades ago as a small band of Canadian activists determined to stop a seal cull on the Canadian east coast. Thirty years on, the IFAW has two million supporters worldwide. The charity lobbies both for animal welfare and for a ban on the trade in endangered species - an international market valued at billions of dollars annually and one which ranks third behind the illegal drugs trade and arms in value.
A new campaign for the charity from Springer & Jacoby, Hamburg, aims to highlight this illegal trade, showing a series of at-risk animals cleverly locked behind a bar-code cage. The ad was created by Christiane Rein and Birgit Hogrefe and runs across a series of German consumer titles this month.
NEXTEL - THE BUILD, THE DEAL - US
Project: The build, The deal
Client: Mark Schweitzer, senior vice-president of marketing, Nextel
Brief: Nextel's unique wireless product is used by America's most
valuable wireless subscribers
Creative agency: TBWAChiatDay, New York
Writers: Scott Kaplan, John Patroulis
Art director: Joel Rodriguez
Planner: Rick Martinez
Media agency: MindShare
Production company: Smuggler
Editor: Jun Diaz, Mackenzie Cutter
Post-production: The Mill
Audio post-production: Sound Lounge
Exposure: National TV
Nextel is positioning itself away from the scrum in mobile telephone marketing in the US by avoiding all mention of free minutes and upgrades, instead showing the range of services and products it offers.
Two ads show workers accomplishing tasks using Nextel technology in ways subscribers might not expect.
"The deal" is set in an office that has been turned into a hive of cubicles and executives flying around like bees and working tirelessly to close a real estate deal. "The build" takes a similar six-legged tack, this time depicting construction workers on a building site as ants swarming over a half-built office block. In both ads, the workers employ a range of Nextel devices - walkie-talkies, GPS solutions and mobile credit-card swipers.
STIHL - LEAF BLOWERS - FRANCE
Project: Leaf blowers
Clients: Gilles Olleris, marketing manager; Wolfgang Ebbecke, head
Brief: Demonstrate the high power of Stihl leaf blowers
Creative agency: DDB Paris
Writer: Edouard Perarnaud
Art director: Martin Darfeuille
Planner: Sebastien Genty
Media agency: OMD
Media planner: Virgine Pezerat
Photographer: Corbis stock images
Retouching company: Marie-Louise
Exposure: National press
According to that gnomic source of horticultural facts and figures, mower-magic.co.uk (a website devoted to weapons of mass herbicide), Stihl manufactures the quietest hand-held leaf blowers on the market.
A new campaign from DDB Paris aims to show that they're not just quiet leaf blowers, but powerful too, with a series of print ads showing a solitary leaf which has been blown to all four corners of the world: from Saharan sand dunes to the wilderness of the Arctic.
With 11 million gardens in France and a market which, according to UK government trade figures, is growing by 4 per cent annually, Stihl is keen to crack the French back garden. The French, it appears, love their power tools - lawnmowers, cultivators and leaf blowers account for 31 per cent of the six billion euros they spend on the garden each year.
ORANGE - SURPRISE - ISRAEL
Client: Iris Black, vice-president marketing and content, Orange
Brief: Experience you've never known - Orange 3G
Creative agency: Shalmor Avnon Amichay/Y&R, Tel Aviv
Writers: Gideon Amichay, Tzur Golan
Art director: Yariv Twig
Planners: Tali Kashtan, Hilla Tamir
Media agency: United Media
Production company: Paradiso, Tel Aviv
Director: Ohav Flantz
Exposure: National TV
Cleaning up New York's streets took Mayor Giuliani the best part of four years and Shalmor Avnon Amichay/Y&R, Orange's agency in Israel, just half-an-hour.
"Surprise", the new spot from the Tel Aviv-based shop encouraging subscribers to join the Orange 3G throng, finds a New Yorker making his usual journey to work. He grows increasingly concerned as it dawns on him that he's the only person around in the city. The ad was shot at 6.30am on a Sunday morning with the help of the NYPD, which allowed the production team just 30 minutes to get the shots it needed.