The Work: New Campaigns - The World

JOHNNIE WALKER - PAINTING - GLOBAL Project: Painting Client: Ben Anderson, brand director, Johnnie Walker Brief: Communicate that Johnnie Walker inspires personal progress with another fresh execution in the "keep walking" campaign Creative agency: Bartle Bogle Hegarty Writers: Justin Moore, Steve Robertson Art directors: Justin Moore, Steve Robertson Planner: Orlando Hooper-Greenhill Media agency: Varies depending on country Production company: Aardman Animations Director: John Woolley Editor: Dan Williamson Post-production: Aardman Animations, Wave Audio post-production: Wave Exposure: Global TV


Some of the world's most famous paintings are brought to life in a variant of the "keep walking" theme developed by Bartle Bogle Hegarty to promote the Johnnie Walker whisky brand around the world.

The new commercial, timed to coincide with the 200th birthday of the brand's eponymous founder, carries the theme of a personal journey into the world of art.

Using a combination of traditional animation and computer graphics, the film follows the journey of a soldier who leaves the Delacroix painting The Battle of Taillebourg to travel through other works by Seurat, Miro, Magritte and Hokusai.

Matthew Charlton, the business director on Johnnie Walker at BBH, said: "It is a continuation of the 'keep walking' strategy, executed in hopefully a fresh and pioneering way."

ELECTRONIC ARTS - BATTLEFIELD 2: MODERN COMBAT - PAN-EUROPE Project: Battlefield 2: Modern Combat hotswap and multiplayer Client: Ian McGregor, creative director, Electronic Arts Brief: Showcase features of the Battlefield 2: Modern Combat game Creative agency: Wieden & Kennedy Amsterdam Writer: Mike Farr Art director: Anders Stake Media agency: MediaCom Photographer: Neil Massey Retouching agency: Tag Exposure: TV, print, outdoor (pan-European)


Bloodthirsty gamers are promised even more realistic war action in Battlefield 2: Modern Combat, a new game by Electronic Arts, which is being promoted across Europe through an integrated campaign created by Wieden & Kennedy Amsterdam.

Battlefield 2: Modern Combat enables players to control every soldier on the battlefield, regardless of position, rank or area of expertise. The "hotswap" feature allows gamers to select any player in view and to teleport themselves into that character's role. The multiplayer feature gives gamers the chance to wage war with up to 24 people online at a time.

The advertising, incorporating TV, print and outdoor, involves a fictional journalist being put into the middle of a digital battlefield to find out what it is like.

VICKS FIRST DEFENCE - TANTRUM - PAN-EUROPE Project: Tantrum Client: Procter & Gamble Brief: Vicks First Defence can outwit colds from the outset Creative agency: Publicis Writer: Alex Ball Art director: Christer Anderson Planner: Fiona Keyte Media agency: Starcom Production company: Production International Director: Jackie Oudney Exposure: Pan-European terrestrial, digital and satellite TV


A mother shocks her badly behaved child by throwing a tantrum in a pan-European TV ad to support Procter & Gamble's Vicks First Defence cold remedy.

Publicis London produced the commercial, which uses a mother and son to show that when it comes to treating a cold, attack is the best form of defence. The 30-second spot is set in a supermarket. The boy flies into a temper when his mother refuses him sweets, but is stunned into silence when she throws a tantrum of her own.

SAMSUNG - IMAGINE - GLOBAL Project: Imagine Client: Gregory Lee, senior vice-president and chief marketing officer, Samsung Brief: Demonstrate how Samsung products transform people's lives Creative agency: Berlin Cameron United Writers: Mark Medelis, Marcus Woolcott Art directors: Marcus Woolcott, Paola Bussa, Anil Bathwal Media agency: MindShare Photographer: Geof Kern Retouching company: In-house Exposure: Global print, posters


New York's Berlin Cameron United has brought down the curtain on its brief tenure of Samsung's global creative assignment with a global print and poster campaign under the theme: "Imagine."

Its appearance marks the swan-song for the agency, which was dumped last month after less than a year on the account by the Korean electronics giant. The business is being moved into Publicis Groupe's Leo Burnett network. The new agency is expected to continue with the "imagine" line.

The "imagine" campaign was devised as a means of showcasing the ways in which Samsung products can brighten people's lives wherever they live, work or play. Each execution asks consumers to imagine how their worlds can be made more fun, exciting or productive by Samsung design and technology.

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