SKODA - ENGINE BLOCK - GERMANY Project: Engine block Client: Uwe Ungeheuer, advertising manager, Skoda Auto Deutschland Brief: Announce the new Skoda Octavia vRS as the fastest Skoda on the market Creative agency: Leagas Delaney Hamburg Writer: Dirk Silz Art director: Oliver Grandt Planner: Andre Golloch Media agency: MediaCom Dusseldorf Media planner: Mandy Kelmes Production company: Cobblestone Director: Maurus vom Scheidt Editors: Tom Seil, Alexander Kutka Post-production: Das Werk Audio post-production: Hahn Nietzsche Exposure: National TV
Skoda is backing the launch of its most powerful car, the Octavia vRS, with a TV campaign by Leagas Delaney Hamburg.
The idea behind the commercial is to announce the surprising fact that the new Skoda Octavia has a 200-brake-horsepower engine.
The 30-second spot opens on a geeky-looking man browsing the shelves in a library, while acoustic guitar music plays in the background. The song stops abruptly as the innocent man stumbles over a large engine block lying in the middle of the corridor.
As he clambers back to his feet, the voiceover says: "200 horsepower where you least expect to find it."
The Skoda Octavia is then seen effortlessly speeding around a car-park.
DELI CHOC - YOU DON'T NEED LOVE - FRANCE Project: You don't need love Client: Anthony Francheterre, marketing director, United Biscuits Brief: Launch of a new biscuit line for teens Creative agency: Marcel Paris Writers/art directors: Juliette Juju, Nicolas Nico, Delphine Dede, Fredrik Fredouille Planner: n/s Media agency: Marcel Production company: Partizan Director: Les Elvis Editor: Machiado Post-production: Partizan Audio post-production: Partizan Exposure: National TV
The French sweet brand Deli Choc is attempting to persuade the nation that, if you have its chocolate, you don't need love. To hammer home this point, Marcel, the Publcis-backed shop set up by Frederic Raillard and Farid Mokart, has created three TV commercials.
In "bride", a groom gets into his car to drive his new wife away from the wedding. When he sets off, the congregation realises someone has tied the bride to the back of the car with the old cans. Purposely ignoring this fact, the groom drags her around the churchyard, through a table and out of the grounds.
"American beauty" is also set at a wedding. As the happy couple go to cut the cake, a stripper jumps out and begins to dance. As the mortified bride looks on, the best man looks over and winks. The spot ends with the groom dancing with the stripper.
AUDI - SOUND ENGINEER - FRANCE Project: Sound engineer Client: Patrice Francke, general marketing director, Audi Brief: Underline the high performance of the model, relying on the unique sound of the V8 4.2 FSI Creative agency: DDB Paris Writers: Francis Pluntz, Sylvain Thirache Art directors: Francis Pluntz, Alexandre Herve Planner: Sebastien Genty Media agency: MediaCom Media planner: Philippe Balladur Production company: Les Telecreateurs Director: Stylewars Editor: Adriana Legay Post-production: Tranquile Le Chat Audio post-production: Tranquile Le Chat Exposure: National TV
To highlight the performance, power and engine capacity of the new Audi RS4, DDB Paris has created a 30-second spot that concentrates solely on the unique sound of the V8 4.2 FSI engine.
The execution starts with a film sound engineer, who is recording the sound for a feature film, explaining how important it is to get exactly the right sound and how there is no room for mistakes in his job.
After recording the noise of the Audi's engine at different speeds and in different situations, he takes the sounds back to the producer, who dubs them over the top of a spaceship and exclaims that the sound effect is a perfect fit.
ILGA - NOT GAY - BELGIUM Project: Not gay Client: International Lesbian and Gay Association Brief: Convince the public that homosexual couples could have the same family life as heterosexual couples Creative agency: DDB Belgium Writer/art director: Jean-Charles della Faille Planner: Gerald Alary Media agency: DDB Belgium Media planner: Maurice Vandemaele Production company: Made In Brussels Director: Patrick van Hauten Post-production: Tapatoovu Audio post-production: Bleu Nuit Exposure: National TV
The International Lesbian and Gay Association has launched a 30-second ad aiming to challenge perceptions about homosexual parents.
The spot, created by DDB Belgium, features a teenage boy agonising at the dinner table, looking as if he is about to make an announcement to his parents. Eventually, he comes out with it and tells them that he's sorry, but he's straight. The camera then switches angles to show that his parents are both men.
A voiceover points out: "Children raised by homosexuals do not necessarily become homosexuals." The endline reads "gay and lesbian rights are human rights" and directs viewers to the organisation's website.