The Work: New Campaigns - The world

ANSWER SEGURO ONLINE - UFO - ARGENTINA
CREDITS
Project: UFO
Clients: Susana Fagonda, marketing manager; Andrea de Vincenti, brand
marketing chief, Answer Seguro Online
Brief: Promote Answer Seguro Online's high standards of customer care
Creative agency: Del Campo Nazca Saatchi & Saatchi
Writer: Francisco Olivera
Art director: Miguel Usandivaras
Media agency: Starcom MediaVest
Media planner: Guillermo Vazquez
Production company: Rebolucion
Director: Luciana Podcaminsky
Editor: Diego Panich
Post-production: Luis Staffolani
Audio Post-production: No problem
Exposure: National TV

THE LOWDOWN

A motorist who tries and fails to convince everybody but his insurance company that he has been abducted by aliens is the star of new advertising for the Royal & SunAlliance online insurance operation in Argentina.

Del Campo Nazca Saatchi & Saatchi in Buenos Aires has created the spot for Answer Seguro Online, under the theme "every problem has a solution".

The film shows the motorist driving along a remote road when his car is brought to a halt by a blinding light, and his dashboard dials go haywire.

Covered in slime, he returns home to tell his abduction story, only to be greeted with derision by his family, friends and neighbours. But there is no such scepticism when he goes to see his insurance company representative, who calmly takes down the details of his "accident".

SKODA - BABOONS - NETHERLANDS
CREDITS
Project: Baboons
Client: Lydia Kuiterman, marketing manager, Skoda
Brief: Introduce the new Roomster model with panoramic roof
Creative agency: Selmore, Amsterdam
Writers: Erik Falke, Bas Korsten
Art directors: Dennis Baars, Michael Jansen
Media agency: OMD
Media planner: Otto van der Harst
Photographer: Arthur Mebius
Retouching: Rutger Luys
Exposure: National press, magazines

THE LOWDOWN

Skoda, the car marque that for so long has been the butt of much humour, pokes fun at itself in new print advertising by presenting its Roomster model as perfect for anybody wanting to stare at a baboon's behind.

Created by the Selmore agency in Amsterdam, the ad is one of a series presenting the special features of the Roomster, the first MPV to be produced by the VW-owned Czech car-maker.

Among the model's features is a panoramic sunroof, which is intended to give the Roomster good visibility, as well as a feeling of airiness and spaciousness.

Launched at last year's Geneva Motor Show, the Roomster competes against small MPVs such as the Vauxhall Meriva, the Renault Modus and the Nissan Note.

FOOT LOCKER - KING OF THE STREETS - EUROPE
CREDITS
Project: King of the streets
Client: Foot Locker Europe
Brief: Promote the Nike Tuned 8 as a status symbol
Creative agency: FHV BBDO Amsterdam
Writers: Peter Hamelinck, Mark Muller, Peter ten Brinke
Art directors: Peter Hamelinck, Mark Muller, Peter ten Brinke
Media agency: OMD UK
Photographer: Ingrid Baars, Suburbia
Exposure: Outdoor, ambient, online, in-store

THE LOWDOWN

Foot Locker is promoting its Nike Tuned 8 trainers as the ultimate urban status symbol in new print advertising, which depicts wearers on giant playing cards and dubs them "The King of the Streets".

Each execution depicts a familiar streetwise character, including a DJ, an MC, a BMX rider and a football player, and are designed to illustrate the trainers' adaptability to real life.

The Tuned 8 range was designed exclusively for Foot Locker when it was launched in 1998, and is an evolution of the Nike-developed Air technology.

GOVERNMENT OF ONTARIO - BURGER GUY - CANADA
CREDITS
Project: Burger guy
Clients: Ministry of Citizenship and Immigration; Ontario Women's
Directorate
Brief: Get young people thinking about gender equality and building
better relationships at an early age
Creative agency: Bensimon Byrne, Toronto
Writers: Chris Munnik, Jennifer Wilson
Art directors: Mark Spalding, Rosalinda Graziano
Media agency: Media Buying Services
Media planner: n/s
Production company: Untitled, Toronto
Director: Aleysa Young
Post-production: Notch
Audio Post-production: Grayson Matthews
Exposure: TV and cinema in Ontario

THE LOWDOWN

The Ontario government has turned to TV and cinema advertising in a campaign that teaches schoolchildren how to deal with harassment and also promotes healthy relationships.

The campaign, produced by the Ontario Women's Directorate, stresses the importance of equality and respect via a confrontation between a girl and a young male cashier in a burger bar.

After the girl gives the male her order, the conversation quickly turns nasty as the cashier becomes abusive. At one point, he surveys her in disgust and tells her: "The last thing you need is a burger."

Instead of being intimidated, the girl just dismisses him and walks to another cashier. The spot ends with the message: "It's not OK here. And it's not OK from a boyfriend."

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