3M - SUPER STICKY POST-IT - SOUTH AFRICA
Project: Super Sticky Post-it
Client: Lucille Cremen, product manager, 3M
Brief: Demonstrate the effectiveness and benefits of using Super Sticky
Creative agency: Grey Worldwide South Africa
Writer: Terry McKenna
Art directors: Mike Barnwell, Rob Prinsloo
Media agency: MediaComplete
Photographer: Mike Lewis
Exposure: National press
The ability of Super Sticky Post-it Notes to do exactly what their name implies is highlighted in a print campaign for South Africa, which features some bizarre uses to which the notes might be put.
In one ad, somebody has attached a Post-it Note to an office fan going full-blast. It reminds a colleague to switch off the fan before they leave.
Another ad shows a note attached to the wrist of a skydiver to remind him to open his parachute at 2,500 feet. A third one shows a note containing directions stuck to the handlebars of a speeding motorcycle.
Mike Barnwell, one of the campaign's art directors, said: "The beauty of this campaign lies in its simplicity and ability to highlight the functional benefits of the product in an easy-to-comprehend way."
SUZUKI - FROM CONCEPT TO REALITY - EUROPE
Project: From concept to reality
Brief: Create a teaser campaign to promote the launch of the new B-King
Creative agency: Nexus/H
Writer: Glenn Smith
Art director: Craig Roderick
Media agency: Nexus/H
Media planner: David Nix
Production company: n/a
Editor: Cyril Metzger, Cut & Run
Post-production: The Mill
Audio Post-production: Wave
Exposure: Cinema in Berlin, Rome, Paris and London, outdoor, online
Suzuki draws on some of history's defining moments for a pan-European campaign to promote the July launch of its B-King street bike.
The first moon landing, the first powered flight, the fall of the Berlin Wall and the record-breaking feats of the athlete Jesse Owens are all included in a 30-second spot, which compares such moments to the evolution of this new machine.
Launched as a concept bike at the Tokyo Motor Show in 2001, the B-King surfaced at the end of last year as a production model powered by a 1,300cc engine.
Britain's Nexus/H created the cinema campaign, which will run in Rome, Paris, Berlin and London. It will be supported by poster and online activity.
COLORADO DEPARTMENT OF PUBLIC HEALTH - ONE STEP - US
Project: One step
Client: Jodi Kopke, media director, State Tobacco Education & Prevention
Partnership, Colorado Department of Public Health and Environment
Brief: Dispel myths about second-hand smoke and encourage smokers to go
Creative agency: Cactus Marketing Communications, Denver
Writer: Brian Watson
Art director: Matt Chiabotti
Planners: Joseph Conrad, Norm Shearer
Media agency: Cactus Marketing Communications
Production company: Reginald Pike
Director: Lena Beug
Editor: Owen Plotkin, The Now Corporation
Post-production: The Now Corporation
Audio Post-production: The Sound Lounge
Exposure: TV in Colorado, print, radio, outdoor
Anti-smoking campaigners in Colorado are targeting parents and carers in new TV advertising that is designed to help protect children from the dangers of second-hand smoke.
There are three commercials, which warn adults that neither ventilation, opening windows nor masking the odour with air fresheners will make a difference, and that they should take "one step" outside if they want to light up.
The initiative, by the Colorado State Tobacco Education & Prevention Partnership, is attempting to dispel myths among smokers about children and second-hand smoke, which were revealed by a market research company. The campaign is being supported with print, radio and billboard activity, and information for healthcare and childcare providers.
AIR ACTION VIGORSOL - THE LEGEND - ITALY
Project: The legend
Client: Alberto Bruno, marketing manager (gums), Perfetti Van Melle
Brief: Communicate that Air Action Vigorsol delivers a blast of fresh
Creative agency: Bartle Bogle Hegarty
Writer: Claudia Southgate
Art director: Verity Fenner
Media agency: Selection, Italy
Media planner: Tina Sacca
Production company: Stink
Director: Ben Dawkins
Post-production: The Moving Picture Company
Exposure: National TV
A chipmunk who puts out a forest fire with a spectacular fart is being used to drive sales of Air Action Vigorsol, Italy's biggest-selling chewing gum.
The 30-second animated film opens to the chaotic scene of a huge forest fire, which the local people are trying in vain to extinguish.
The chipmunk reacts by popping a pellet of Air Action Vigorsol into his mouth before letting rip at the flames with an icy cold fart. As a result, the charred forest is left festooned in glistening icicles.
The spot, created by Bartle Bogle Hegarty, will run in conjunction with a digital campaign, and the launch of three online games starring the heroic chipmunk.
Air Action Vigorsol is made by Perfetti Van Melle, which claims to be the world's third-largest confectionery manufacturer.