Feature

The Work: New Campaigns - The World

NIVEA - LET A GREAT KISS HAPPEN - US
CREDITS
Project: Let a great kiss happen
Client: Nicolas Maurer, vice-president marketing, Beiersdorf USA
Brief: Promote Nivea as more than just a functional commodity
Creative agency: TBWA\Chiat\Day
Writers: James Cheung, Pamela Jones
Art director: Rebecca Fargnoli
Planners: Lauren Hutter, Kate Key
Media agency: OMD
Media planner: Eve Leshaw
Production company: Cortez Brothers
Director: Karina Taira
Editor: Steve Bell
Post-production: Cosmo Street, MOO Studios
Exposure: National TV, online

THE LOWDOWN

Nivea, the Beiersdorf skincare brand, is attempting to promote itself as being more than merely functional in new advertising extolling the delights of a great kiss.

Developed by TBWA\Chiat\Day to support Nivea Lip Care, the campaign is spearheaded by a trio of 15-second spots focusing on the emotions when a great kiss happens.

In one film, two young lovers share their first goodnight kiss. In another, a man leaps from his apartment balcony to get a kiss from his girlfriend. In the third, a husband and wife steal a kiss in a restaurant's cloakroom.

Each commercial, which features a song by the Welsh singer Duffy, builds on Nivea's "Touch and be touched" platform with the theme: "Kiss and be kissed."

CONSUMER SAFETY COUNCIL - FIRE SAFETY - THE NETHERLANDS
CREDITS
Project: Fire safety
Client: Cees Meijer, communications manager, Dutch Consumer Safety
Council
Brief: Educate people about the speed of fire so they can act while they
have time
Creative agency: Selmore
Writer: Poppe van Pelt
Art director: Diederick Hillenius
Media agency: OMD
Production company: Comrad
Director: Willem Gerritsen
Editor: Amber Hooijmans
Post-production: House Electric
Audio Post-production: Marcel Bultman, FC Walvisch
Exposure: National TV, online

THE LOWDOWN

The frightening speed at which a house fire can spread is dramatically illustrated in new advertising aimed at educating the Dutch public to act quickly when a blaze starts.

The Dutch Consumer Safety Council commissioned the national TV spot, which contrasts the actual time in which a fire can take hold and the perceived time people think they have when they are confronted by a fire.

The Selmore agency in Amsterdam created the commercial in which a man seems barely to react to a fire that starts before his eyes in his living room.

Cees Meijer, the Council's communications manager, said: "This hard-hitting piece of film reinforces our main focus of urging people to take necessary precautions."

RETHINK BREAST CANCER - ELEVATOR, OFFICE - CANADA
CREDITS
Project: Elevator, office
Client: Alison Gordon, vice-president strategy, marketing and
communications, Rethink Breast Cancer
Brief: Motivate people to get involved in Fashion Fights Breast Cancer
Creative agency: John St, Toronto
Writer: Kurt Mills
Art director: Kyle Lamb
Media agency: n/s
Production company: Partners Film
Director: Aleysa Young
Editor: Ryan Hunt
Post-production: School Editing
Audio Post-production: Imprint Music
Exposure: National TV, online

THE LOWDOWN

A Canadian charity that raises money to fund research into breast cancer has launched a national TV campaign to raise its awareness in the workplace.

The campaign, by Rethink Breast Cancer, encourages both male and female office workers to sell Fashion Targets Breast Cancer T-shirts and apparel.

The initiative reaches its climax on 24 October, when everyone is being encouraged to wear one of the special T-shirts or scarves to work.

The two commercials take a humorous approach. In one, a man appears to be admiring the natural assets of a girl in a lift when he's actually complimenting her on her T-shirt.

The other is a spoof government information film in which a man learns to ask a well-endowed woman how to buy a T-shirt from her without getting his face slapped.

UNIVERSAL ORLANDO RESORT - HALLOWEEN HORROR NIGHTS - US
CREDITS
Project: Halloween Horror Nights
Client: Kurt Kostur, vice-president marketing communications, Universal
Orlando Resort
Brief: Promote the Universal Orlando Resort's Halloween Horror Nights
Creative agency: David & Goliath
Writer: Mike Van Linda
Art director: Laurenne Sala
Planner: Tim Anderson
Media agency: In-house
Production company: Karma Kollective
Director: Dean Karr
Editor: Adam Bright
Post-production: Spinach Productions
Audio Post-production: Amber Music
Exposure: TV in Florida

THE LOWDOWN

Hammer-style horror designed to have viewers jumping from their seats is being featured in TV ads promoting Halloween Horror Nights at Universal Orlando Resort, the Florida theme park.

Now in their 18th year, the Horror Nights are aimed mostly at families with older children, as well as groups of teenagers and young adults.

The spot, created by David & Goliath in Los Angeles, introduces a scary character; Bloody Mary is a vengeful spirit said to drive people mad with her tales of woe and who can be summoned by calling her name into a mirror.

Universal Orlando Resort, a joint partnership between NBC Universal and The Blackstone Group, is the second-largest of its kind in Florida after Walt Disney World.