Feature

The Work: New Campaigns - The World

KIA - HAMSTERS - US
CREDITS
Project: Hamsters
Client: Kia
Brief: n/s
Creative agency: David & Goliath
Writers: Mike Van Linda, Sean Vij, Tim White
Art directors: Laurenne Sala, Colin Jeffery, David Cuccinello, Todd Rone
Parker
Media agency: n/s
Production company: Radical Media
Director: Tarsem
Exposure: US TV, print, outdoor, digital

THE LOWDOWN

Kia is promoting its Soul marque as "the new way to roll" in a spot featuring giant CGI hamsters.

The 60-second ad uses images of hamsters inside running wheels in a suburban town, in order to represent those people who are trapped on the treadmill of life.

This world is disturbed by a different group of hamsters, which drive down the road in a Kia with music blaring out of the windows.

David & Goliath, the Los Angeles-based agency that created the spot, is using the ad to showcase new music. There are five variations of the ad, each of which features music from a different artist, including MSTRKRFT and GoldFish.

FRITO-LAY - MADE FOR EACH OTHER - US
CREDITS
Project: Made for each other
Client: Frito-Lay North America
Brief: n/s
Creative agency: Goodby, Silverstein & Partners
Writer: Alexandra Tyler
Art director: Jessica Feeney
Media agency: n/s
Production company: Blacklist
Directors: David Lobser, Pistachios
Exposure: US TV, online

THE LOWDOWN

Frito-Lay is highlighting the perfect harmony of its chips and dips in a TV campaign created by Goodby, Silverstein & Partners.

The animated ads each see a fictional character searching for their perfect fit in life, such as Boris the lightbulb.

Boris lives in a magical land filled with mechanical fireflies, all of which have found their partners. After some failed attempts (all of which end in electrocution), Boris finds his perfect match.

Meanwhile, in "firesprite", a small flame character ends up torching everyone he tries to speak to until he meets a blanket and forms a hot-air balloon.

The campaign is supported by a website, www.madeforeachother.com, produced by B-Reel.

MCDONALD'S - COME AS YOU ARE - FRANCE
CREDITS
Project: Come as you are
Client: McDonald's France
Brief: n/s
Creative agencies: BETC Euro RSCG, Duke
Writer: n/s
Art directors: Jean-Michel Alirol (TV), Catherine Dufaux (digital)
Planners: Clarisse Lacarrau (TV), Remi Marcelli (digital)
Media agency: n/s
Production company: Partizan
Director: Les Elvis
Exposure: TV, viral, print, outdoor

THE LOWDOWN

McDonald's is celebrating the individuality of its French consumers in a campaign by BETC Euro RSCG and Duke.

The campaign comprises TV, viral, print and outdoor activity that invites customers to "come as you are" or "venez comme vous etes". It features a number of people from a child to a dancer showing their different identities.

A series of virals created by Duke give the French public a starring role in the campaign. The hidden camera films people getting turned away from McDonald's for being who they are - a little girl because of her roller boots, a man because of his grocery shopping, and a boy listening to the wrong kind of music.

ASICS - LEFT AND RIGHT - EUROPE
CREDITS
Project: Left and right
Client: Maximilian Keen, marketing manager, Asics
Brief: n/s
Creative agency: Amsterdam Worldwide
Writers: The Stone Twins
Art directors: The Stone Twins
Planner: Simon Neate-Stidson
Media agency: OMD
Illustrators: Brian Coldrick, Johan Kleinjan, Rhonald Blommestijn, The
Stone Twins
Exposure: Pan-European print, online, point-of-sale

THE LOWDOWN

Amsterdam Worldwide has created its first campaign for Asics since it picked up the pan-European account earlier this year.

The print campaign features four executions, each of which seek to promote the brand's "balanced outlook" by featuring a number of opposites such as "Adam and Eve", "up and down", "art and science" and "East and West".

The print ads, which all pose the question "What's a left without a right?", are supported by online and point-of-sale activity.

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