Feature

The Work: New Campaigns - The world

SKITTLES CRAZY CORES - TRANSPLANT - US
CREDITS
Project: Transplant
Client: Osher Hoberman, marketing manager, Mars US Snackfoods
Brief: Communicate the unique, dual flavours of Skittles Crazy Cores
Creative agency: TBWA\Chiat\Day New York
Writer: Alisa Sengel Wixom
Art director: Kris Wixom
Planner: Lauren Hutter
Media agency: MediaVest
Media planner: Jacinth Mendozza
Production company: Smuggler
Director: Randy Krallman
Editor: Lawrence Young
Post-production: CosmoStreet Editorial
Audio Post-production: Sound Lounge
Exposure: National TV

THE LOWDOWN

A patient's plight is compared to a packet of Skittles by his doctor in this latest spot for Skittles Crazy Cores by TBWA\Chiat\Day.

The ad portrays a man called Steve recovering from a transplant operation during which his insides have been replaced with the insides of a man called Jose. As a result of the experimental procedure, Steve's physical actions are now controlled by Jose.

The doctor tries to reassure him by explaining that his body now resembles a Skittles Crazy Core, the sweet that has one flavour on the outside and another on the inside.

The ad ends with the strapline: "Transplant the rainbow. Taste the rainbow."

COCA-COLA - YAWNBUSTERS - GLOBAL
CREDITS
Project: Yawnbusters
Client: Jonathan Mildenhall, vice-president of global marketing strategy
and creative excellence, Coca-Cola
Brief: Remind people that Coca-Cola lifts the spirits - physically and
emotionally
Creative agency: Wieden & Kennedy Amsterdam
Writer: Rick Chant
Art director: Barney Hobson
Media agency: n/s
Production company: Psyop
Directors: Todd Mueller, Kylie Matulick
Audio Post-production: Play
Exposure: TV

THE LOWDOWN

Wieden & Kennedy Amsterdam is following up on its "happiness factory" series of Coca-Cola ads with a new spot, entitled "yawnbusters".

The campaign aims to promote Coca-Cola as a drink that lifts the spirits and stops people yawning.

The ad sees a young man slotting money into a Coca-Cola machine (known in the ad series as the happiness factory), while yawning. The action then moves inside the machine, where Coca-Cola's army of computer-generated sleepy workers spring into life to construct a bottle of Coca-Cola, which they deliver to the waiting customer.

HARVEY NICHOLS - CAUSE AND EFFECT - UNITED ARAB EMIRATES
CREDITS
Project: Cause and effect
Client: Harvey Nichols
Brief: Announce the launch of the spring/summer 2009 collection at
Harvey Nichols to Dubai shoppers by showcasing the fashionwear and
accessories in print images surrounded with highly dramatic visuals. The
idea being to create a sense of drama around the clothes; that they are
capable of starting catfights or generating an unbelievable amount of
attention from the opposite sex
Creative agency: Y&R Dubai
Writer: Shahir Ahmed
Art director: Komal Bedi Sohal
Media agency: n/s
Planner: Nadine Ghossoub
Photographer: Tejal Patni/Photolibrary
Retouching: Jomy Varghese
Exposure: National press

THE LOWDOWN

Harvey Nichols is publicising its spring/summer 2009 fashion collection with a print campaign that has been produced by Y&R Dubai.

The campaign aims to convey to the Dubai-based Harvey Nichols shopper that its clothes are capable of dramatically drawing attention to themselves.

Each execution carries an image of an item from the range, surrounded by a number of smaller images of objects such as stop signs, rockets, jellies and fender benders. These smaller images metaphorically convey some of the effects the item of clothing might have.

JETBLUE - WELCOME BIGWIGS - US
CREDITS
Project: Welcome bigwigs
Client: JetBlue
Brief: Promote the good value of JetBlue flights to the US market
Creative agency: JWT New York
Writers: Matt MacDonald, Chris Plehal
Art directors: Vikas Bhalla, Dave Hong
Media agency: n/s
Production company: Bob Industries
Director: Bob Odenkirk
Exposure: Online

THE LOWDOWN

JWT New York is promoting the airline JetBlue with a video message aimed at corporate bigwigs.

The campaign, which is centred around the website www.welcomebigwigs.com, includes a number of online films aimed at chief executives whose lavish lifestyles have been curtailed by the economic downturn.

The tongue-in-cheek films depict a silver-haired host welcoming viewers into a private lounge. Here, he explains the alternative option to hiring a private jet, namely flying with JetBlue.

Newspaper and radio activity supports the series of three online films.

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