Feature

The Work: New Campaigns - The World

MERCEDES-BENZ - DREAM - GERMANY
CREDITS
Project: Dream
Client: Mercedes-Benz
Brief: Commercial for the Mercedes-Benz E-Class and its safety feature
Attention Assist
Creative agency: Jung von Matt/Alster, Hamburg
Writers: Christian Fritsche, Daniel Pieracci
Art directors: Thimoteus Wagner, Jonas Keller
Planners: Nils John, Irina Nalis
Media agency: DAVINCI Selectwork, Dusseldorf
Media planner: Zoja Paskaljevic
Production company: Bigfish Filmproduction Berlin
Director: The Vikings
Editor: Kai Kniekamp
Post-production: Ghost VFX
Audio Post-production: Hastings Music GmbH
Exposure: TV

THE LOWDOWN

A unicorn, a one-eyed monster, scantily clad nurses and a mechanical spider are among the unlikely passengers unceremoniously thrown out of a Mercedes in a Jung von Matt campaign for the new E-Class.

The action opens on a car driving down a dark road in the black of night. When it eventually comes to a stop in a lay-by, a woman in a red dress is thrust out on to the road, followed by a small unicorn, a Cyclops, two nurses and various other misfit characters.

As the Mercedes speeds away, one of the nurses yells "jerk" at the unidentified driver, who then has to make one last stop to remove a sheep from the vehicle.

The text "Dreams will have to wait" then appears, in a bid to promote the car's Attention Assist technology, which is designed to keep the driver awake and alert.

HEINEKEN - GIVE YOURSELF A GOOD NAME - US
CREDITS
Project: Give yourself a good name - "let a stranger drive you home"
Client: Shane Hoyne, Heineken
Brief: Inspire and excite Heineken's core drinkers again
Creative agency: Wieden & Kennedy Portland
Writer: Ian Fairbrother
Art directors: Jimm Lasser, Max Erdenberger
Production company: Epoch Films, New York
Director: Stacy Wall
Editor: Lisa Gunning, The Whitehouse
Post-production: The Whitehouse
Audio Post-production: Lime Studios
Exposure: TV

THE LOWDOWN

Wieden & Kennedy Portland's latest work for Heineken aims to present the beer brand as one that can "give you a good name" by encouraging drinkers not to drive themselves home.

A group of friends bundle into a cab after a night out and end up singing along to a song on the radio. The enjoyment proves infectious as the driver also joins in.

The strapline reads: "Let a stranger drive you home."

DIESEL - ONLY THE BRAVE - FRANCE
CREDITS
Project: Only The Brave
Client: L'Oreal/Diesel
Brief: n/s
Creative agency: Fred & Farid, Paris
Writer: Fred & Farid
Art directors: Alphee Ballester, Laurent Leccia, Thomas Raillard,
Alexandra Reghioua
Director: Paul Gore
Production company: Irene/Flynn
Exposure: TV

THE LOWDOWN

The Parisian agency Fred & Farid showcases the new fragrance Only The Brave in its latest work for Diesel.

Each of the three TV spots feature a male protagonist counting down from five to one and various scenes exhibiting their professions and talents.

An African drumbeat provides the background music in all three ads.

HUGGIES - MESSMAKER- US
CREDITS
Project: Messmaker
Clients: Josh Thyren, brand manager; Craig Wanous, brand director; Kate
Johnson, consumer relationship marketing manager, Kimberly-Clark
Brief: Promote the fact that Huggies Wipes clean up more than just your
baby's bum
Creative agency: JWT New York
Writers: Josh Bogdan, Danny Gonzalez
Art directors: Grant Mason, Vikas Bhalla, David Suarez
Planners: Libby Schaub, Lauren Turner
Media agency: Mindshare
Production company: Perfect Fools
Exposure: Online

THE LOWDOWN

JWT New York has created a mess-free way of entertaining babies with a new website for Huggies.

The site, www.messmaker.com, invites mums to sit their babies at the computer to play an online game.

Hosted by a baby called Harry Hubble, the game enables babies to strike the keyboard to fling various brightly coloured messy substances on a virtual white canvas.

They can then save their creation, download it or send it to a friend.

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