Feature

The Work: New Campaigns - The World

NIKE - MOST VALUABLE PUPPETS, THREE RINGS - US
CREDITS
Project: Most valuable puppets, three rings
Client: Nike
Brief: Nike presents the MVPs (most valuable puppets). The puppet
versions of LeBron James and Kobe Bryant get competitive in this
campaign for the National Basketball Association play-offs
Creative agency: Wieden & Kennedy Portland
Writer: Edward Harrison
Art director: Matt Murphy
Planner: Desmonde Marzette
Media agency: Wieden & Kennedy
Media planners: Daniel Sheniak, Tenny Park, Christina Ruiz, Emily
Leonard, Tom Winner, Seth Zarkin, Crystal Moore
Production company: Imperial Woodpecker
Director: Stacy Wall
Post-production: Rock Paper Scissors
Audio Post-production: Lime
Exposure: TV, online

THE LOWDOWN

Puppet versions of the basketball players LeBron James and Kobe Bryant front a new campaign for Nike promoting the National Basketball Association play-offs.

The ads introduce the "most valuable puppets" in two separate executions, the first of which sees James running excitedly around an apartment as Bryant looks on.

As James leaps around and yells, he also throws talcum powder in the air, replicating the players' habit of tossing chalk in the air before a game.

Bryant remains indifferent and it is only when James finally comes to a standstill among a sea of talcum powder that he asks: "Are we done yet?"

A second spot sees Bryant searching the apartment for his "three championship rings", which represent the three championships the LA Lakers player has won.

Bryant keeps asking James if he's seen the rings, interrupting him as he attempts to play a computer game.

The ads end by driving viewers to the website, www.nikebasketball.com.

PEPSI - THE RISING - EUROPE
CREDITS
Project: The rising
Client: David Foulds, vice-president, advertising, PepsiCo International
Brief: Tell the story of a teenager's determination to fulfil his dreams
Creative agency: CLM BBDO
Writers: David Bertram, Leo Berne
Art directors: Gilles Fichteberg, Jean-Francois Sacco, David Bertram,
Leo Berne
Media agency: n/s
Production company: Rattling Stick
Director: Danny Kleinman
Post-production: Framestore CFC
Audio Post-production: AOC
Exposure: TV, internet, in-store, cinema, mobile phones, radio

THE LOWDOWN

CLM BBDO has created an ad for Pepsi that aims to encourage young people to make their own dreams come true.

Directed by Daniel Kleinman, the ad shows a young man drinking from a can of Pepsi before tackling a mountain made up of elements of his life.

He passes his school classroom, his parents and his first job, as well as various paraphernalia from his youth, before finally arriving at the top where he realises his dream of fronting a band in front of a mass audience.

The campaign will debut in Europe, before being rolled out to other regions worldwide.

NISSAN - PIECE OF CAKE - DUBAI
CREDITS
Project: Piece of cake
Client: Monal Zeidan, general manager, marketing and corporate comms,
Nissan Middle-East
Brief: Reinforce the off-road capabilities of the Xterra
Creative agency: TBWA\RAAD Dubai
Writer: Sandeep Fernandes
Art director: Daniel Djarmati
Media agency: n/s
Photographer: Milos Ilic
Exposure: Press, in-store

THE LOWDOWN

TBWA\RAAD Dubai's new print campaign for Nissan aims to show how the Xterra marque can make any terrain a "piece of cake".

A desertscape, a hilly forest and snow-peaked mountains are portrayed in miniature atop slices of cake in a bid to highlight the capabilities of the new Nissan model. The ads will run in local magazines and as in-store posters.

ABC TV - THE CHASER'S WAR ON EVERYTHING RETURNS - AUSTRALIA
CREDITS
Project: The Chaser's War On Everything returns
Client: The Chaser Team, ABC TV
Brief: Create suitably irreverent noise around the return of Australia's
most popular satirical comedy show
Creative agency: The Glue Society
Writers/art directors: Luke Crethar, Matt Devine
Media agency: Ooh Media
Exposure: Outdoor billboards, supersites

THE LOWDOWN

The Glue Society in Sydney is declaring the city a swine flu hotspot in a new campaign for ABC TV.

The spoof public awareness campaign, running on large poster sites across the city, declares a "swine flu pandemic alert" in bold red writing surrounded by a black-and-yellow border.

In a bid to promote ABC1's satirical TV show The Chaser's War On Everything, the poster advises the public to "stay in your home for the next ten weeks. Wear one of those little blue face masks and watch The Chaser's War On Everything."

The campaign follows an advertising push for the previous series, which ran across a number of the world's cheapest billboards in countries including India, Kenya and Iraq.

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