The Work: New Campaigns - The World

Project: Muchas maracas
Clients: Joachim Grothe, Jessie Weller, brand managers, Unilever
Brief: Launch Axe/Lynx's new Latin American-inspired shower gel and
Creative agency: Bartle Bogle Hegarty
Writers: Dean Woodhouse, Hugo Bierschenk
Art directors: Dean Woodhouse, Hugo Bierschenk
Media agency: Mindshare
Production company: Biscuit @ Independent Films
Director: Noam Murro
Editor: Ben Stephens, The Whitehouse
Exposure: TV


Bartle Bogle Hegarty has created a new Lynx ad that, similar to its predecessors, plays on the idea that the brand can boost a man's ability to attract the opposite sex.

Following on from previous scent launches including Anti-Hangover and Snakepeel, "muchas maracas" showcases the effects of Lynx's new Latin American-inspired shower gel and deodorant, Fever.

A young man attempts to join in a party but finds himself the subject of ridicule when he reveals a tiny pair of maracas.

He abandons his efforts and goes in search of a shower, using Lynx Fever to wash away his shame. He returns to the party refreshed and armed with a pair of giant maracas, which instantly attracts a posse of ladies.

Project: The inner workings of a creator, the detailed mechanics of a
Clients: Ryan Morlan, global director of communications, Adidas
basketball; Lia Vakoutis, global manager of communications, Adidas
Brief: n/s
Creative agency: 180\TBWA
Writer: Amir Farhang
Art director: Joel Rodriguez
Media agency: n/s
Production company: The Ebeling Group
Director: Hilton Tennant
Editors: Jeffrey Elmont, Chris Hall
Exposure: TV


This latest work for Adidas by 180\TBWA features in-depth analyses of two top players from the renowned NBA basketball league.

The animated ads go into the inner-workings and details that make up the sporting prowess of Derrick Rose and Dwight Howard from top to Adidas-clad toe.

Incorporating animal spirit elements, strength and skill, seven points are highlighted on the players' bodies and presented via illustrations as a deep-voiced commentator describes each attribute.

Project: FBD story
Clients: Adrian Taheny, Bronagh Twomey, Nuala McNamara, FBD
Brief: FBD started life as a farmer's insurer, but, through hard work
and a genuinely helpful disposition, we've now become one of Ireland's
biggest insurers. We don't like to pat ourselves on the back about this
but we thought we should let people know
Creative agency: Publicis QMP
Writer: Ronan Nulty
Art director: Keith Doyle
Media agency: n/s
Production company: Academy
Director: Si&Ad
Exposure: TV


The Irish insurance company FBD is highlighting its heritage in a new TV spot created by Publicis QMP.

The ad features a shot of the FBD offices, with a pulley system running through the centre. As the narrator explains how the company started (as a farmer's insurer), an unsuspecting farmer on a toy tractor is winched through the middle of the office. He is followed by the word "big" in flames, which passes through as the narrator describes how the company has grown.

When he goes on to explain the company's Irish roots, everyone in the office holds aloft a white, orange or green item forming the Irish flag.

The spot ends with the strapline: "Our policy is you."

Project: Gold digger
Clients: Ton Anbeek, director; Marjan Reitsma, communications manager,
Koninklijke Auping BV
Brief: Introduce the range of ventilating pillows and duvets
Creative agency: Selmore
Writer: Niels Westra
Art director: Jakko Achterberg
Media agency: M2Media
Production company: n/s
Director: Robert Nylund
Editor: Johan Wik
Post-production: Hectic Electric
Exposure: TV


Auping, the Dutch bedding retailer, has launched a provocative ad campaign in a bid to highlight the effective ventilation of its bedding products.

The Dutch agency Selmore has created the 45-second spot, which presents a comic twist on the age-old saga of a gold-digging bride trying to do away with her millionaire husband.

Despite her best efforts, this particular gold-digger cannot manage to suffocate her wealthy, elderly husband with the well-ventilated Auping pillows in their wedding suite.

The ad finishes with the strapline: "Auping nights, better days."


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