The Work: New Campaigns - The World

SKITTLES - HOURGLASS - US
CREDITS
Project: Hourglass
Client: Mars
Brief: n/s
Creative agency: TBWA\Chiat\Day New York
Writer: Alisa Wixom
Art director: Kris Wixom
Planner: Lauren Hutter
Media agency: MediaVest
Media planner: Kathleen Gibbons
Production company: Smuggler
Director: Randy Krallman
Post-production: Framestore CFC
Audio post-production: Sound Lounge
Exposure: TV

THE LOWDOWN

A guy swipes a handful of Skittles from a giant hourglass and, in so doing, escalates a time-warping effect on his flatmate, in a new spot for the chewy sweets.

Created by TBWA\Chiat\Day New York, the surreal follow-up to spots such as "touch" focuses on two flatmates, one of whom owns an hourglass filled with Skittles. Whenever a Skittle is removed from the device it magically speeds up time for the owner.

After spotting his friend stealing Skittles from the jar and eating them, the man admonishes his flatmate for going against his order not to eat from the hourglass. But his friend carries on regardless, forcing his flatmate rapidly into old age.

The voiceover states: "Warp the rainbow, taste the rainbow."

MTV - SKINS - OCTABONG, RAINBOW PARTY - PORTUGAL
CREDITS
Projects: Octabong, rainbow party
Client: MTV Portugal - Skins
Brief: n/s
Creative agency: Leo Burnett Lisbon
Writer: Pedro Ribeiro
Art director: Luciana Cani
Media agency: n/s
Illustrator: Bruna Guerreiro
Exposure: Print

THE LOWDOWN

Leo Burnett Lisbon is running a print campaign to promote the controversial UK show Skins, which will be showing on MTV Portugal.

Skins, which debuted on the UK's E4 channel, follows a group of teenagers leading hedonistic lifestyles, while their parents remain oblivious.

The campaign illustrates this parallel with two graphic posters titled "octabong" and "rainbow party".

Leo Burnett has also created an online banner, which sees angry parents invade the screen to berate the user in a bid to encourage youngsters to watch the show.

TANQUERAY - RESIST SIMPLE - GLOBAL
CREDITS
Project: Resist simple
Client: Shivaun Lucey, global brand director, Diageo
Brief: n/s
Creative agency: Wieden & Kennedy Amsterdam
Writers: Hector Muelas, Brandon Davis
Art directors: Mark Sloan, Sezay Altinok
Planner: Jenny Howard
Media agency: n/s
Production company: Motion Theory
Directors: Mathew Cullen, Jesus de Francisco
Exposure: TV, print, online

THE LOWDOWN

Wieden & Kennedy Amsterdam is launching a campaign for Tanqueray gin encouraging consumers to abandon "simple" drinks choices in favour of more original flavours.

The "resist simple" campaign is about people who make the effort to experience a more interesting life and veer away from the status quo, even in their choice of alcoholic beverage.

Tanqueray is hailed as the drink of choice for rebellious types in the ads, which claim that it is the kind of beverage that a guy who "talks his way backstage" would have.

The 15- and 30-second spots will air both online and on TV and will be supported by a print campaign.

TELEFONICA MOVILES - SUN, MONKEY, RIVER - SOUTH AMERICA
CREDITS
Project: Sun, monkey, river
Clients: Luis Eduardo Garvan, Catherine Sevillano, Telefonica Moviles
Brief: n/s
Creative agency: Young & Rubicam Peru
Writers: Daniel de Leon, Flavio Pantigoso
Art directors: Enrique Arellano, Mirko Cuculiza
Media agency: n/s
Production company: Milagrito Films, Montevideo
Director: Pablo Casacuberta
Audio post-production: La Sound, Lima
Exposure: TV, print

THE LOWDOWN

A mobile phone is shown being decimated by the sun's heat and a monkey with a stick, as well as falling to a watery death, in a new South American spot for the mobile network, Movistar, which is owned by Telefonica Moviles.

In each execution, created by Young & Rubicam Peru, animated numbers are seen emerging from the mobile as the handset meets its maker.

The spots aim to remind viewers that Movistar allows consumers to keep their numbers, even if their phones are destroyed.

Topics