The Work: New Campaigns - The World

Project: The chase
Client: ANZ
Brief: The campaign is part of ANZ's customer strategy to deliver "more
convenient banking" for businesses - based on the insight that business
owners are frustrated with banks giving them the runaround and that you
can never seem to get hold of someone who understands the needs and
pressures of businesses
Creative agency: M&C Saatchi Australia
Writer: Sandra Galliazzo
Art director: Murray Bansgrove
Media agency: Mitchells
Media planner: n/s
Production company: Plaza Films
Director: Paul Middleditch
Post-production: The Editors
Audio Post-production: Barry Stewart, Sound Reservoir
Exposure: TV


A man named Jack becomes the target of a manhunt in this latest work for ANZ by M&C Saatchi Australia.

The campaign aims to highlight the improved service at ANZ banks, where small business specialists like "Jack" are easier to get hold of.

As Jack is being pursued through the streets, a butcher, a personal trainer and a number of suited individuals catch sight of him and join in the chase, some reprimanding him for not returning their calls.

The butcher, frustrated at not having caught Jack, suddenly sees a sign for ANZ. He enters and embraces an employee having discovered that the bank has experts on hand to advise him about his business.

Project: Kung food fighting
Client: Ariel
Brief: n/s
Creative agency: Saatchi & Saatchi Guangzhou, China
Writer: Au Kin Cheong
Art directors: Ng Fan, Wendy Chan, Liu Zhong Quing, Ye Zhi Guang
Planner: n/s
Media agency: n/s
Media planner: n/s
Exposure: Outdoor


A cyclonic plate of spaghetti bolognese, an exploding hot dog and a violent crab depict the catastrophic consequences of messy food in a new campaign for Ariel detergent.

Running in China, the executions use dramatic imagery of food splashing itself at unsuspecting victims.

While the crab is seen tossing its sauce violently into the air in one ad, another execution sees a hamburger being flung, much like a ninja throwing star, and spraying its ketchup sauce across the room.

The outdoor ads, created by the Chinese agency Saatchi & Saatchi Guangzhou, carry the strapline: "Be prepared with Ariel."

Project: Castrol
Client: Castrol Oil
Brief: n/s
Creative agency: O&M Brazil
Writers: Fred Saldanha, Hugo Veiga, Megan Farquhar
Art director: Bob Kincey
Planner: n/s
Media agency: n/s
Media planner: n/s
Production company: Hungry Man Brazil
Director: Lemon
Post-production: Tribbo Post
Audio Post-production: Dr.Dd
Exposure: TV


O&M Brazil has created a TV spot to demonstrate the perfect fit of Castrol's GTX Exo-Flex Oil and the Flex car.

A man brings his Flex car into a garage for an oil change and when the mechanic opens the bonnet, a bald man appears from inside wearing a leather jacket and a mournful look on his face.

As the car owner looks on, the mechanic selects a wig from a shelf at the back of the garage and fits it on the perplexed head of the bald man in the engine cavity.

However, with his new flowing locks, the bald man takes on a new lease of life, smiling and joyously swinging his new mane.

Having successfully completed the oil change, the bonnet is shut. The strapline reads: "Fits your Flex perfectly."

Project: Born ready
Client: US Coast Guard
Brief: n/s
Creative agency: Cossette New York
Writer: n/s
Art director: Raisa Ivannikova
Planner: n/s
Media agency: n/s
Production companies: Sleeper, USA; Between the Eyes, London
Director: Eran Creevy
Exposure: TV


Cossette New York has unveiled two new spots that highlight the potential of a career as a coastguard.

In one spot a woman is shown abandoning her mundane paper-pushing office job in order to follow her true passion. She runs through the city, through the forest and a variety of terrains before arriving at the top of a cliff, which she claims as her "office".

The ad drives viewers to the US Coast Guard website, gocoastguard.com.