Feature

The Work: New Campaigns - The World

EBAY - COME TO THINK OF IT - US
CREDITS
Project: Come to think of it
Client: eBay
Brief: Make people aware that eBay is the first stop for buying anything
Creative agency: Goodby, Silverstein & Partners San Francisco
Writers: Mandy Dietz, Jean Weisman
Art directors: Aaron Dietz, Meaghan Oikawa
Media agency: n/s
Production company: Smuggler
Director: Randy Krallman
Editors: James Hutchins (TV), Paal Rui (web)
Audio Post-production: Beacon Street Studios
Exposure: TV, print, online

THE LOWDOWN

In an effort to reinvent the flea market, Goodby, Silverstein & Partners San Francisco has come up with a new multimedia campaign to remind consumers of eBay's archive of goods.

Comedians including Kevin Hart and Jim Gaffigan appear in several ads, explaining the benefits of using eBay to source low-cost goods and to sell off items people have no use for, such as unwanted Christmas presents.

The campaign features the tagline "Come to think of it, eBay" to tell people that the site should be their first port of call for online shopping.

The campaign also seeks to remind consumers that eBay not only sells used products, but new and designer items as well.

The work is supported by magazine ads, digital vignettes and three rich-media executions focusing on eBay's core categories - clothes, home and garden, and technological products.

ASTHMA FOUNDATION - SUFFOCATION - NEW ZEALAND
CREDITS
Project: Suffocation
Client: Asthma Foundation
Brief: Raise awareness of the condition and help the charity to pull in
donations
Creative agency: Ogilvy & Mather Auckland
Writers: Tom Paine, Ben Pegler
Art director: Tom Paine
Media agency: n/s
Photographer: Fraser Clements
Retoucher Hayden Wood
Exposure: Print

THE LOWDOWN

Ogilvy & Mather Auckland has created a campaign for the Asthma Foundation that aims to raise money for children suffering from the disease.

The print insert, which will be placed inside the plastic covers of 10,000 subscription magazines, features a young boy with his face pressed up against the page appearing to struggle for breath. The plastic covering serves to emphasise the feeling of suffocation experienced by asthma sufferers.

The campaign is designed to raise awareness of the disease and encourages people to donate $20 towards helping New Zealand children breathe easier.

TOPLINE KISS - THE KISS - ARGENTINA
CREDITS
Project: The kiss
Clients: Mariano Tamborini, marketing manager candies; Martin Virues,
brand manager, Arcor
Brief: Create awareness of the launch of Topline Kiss chewing gum
Creative agency: Del Campo Nazca Saatchi & Saatchi
Writers: Matias Eusebi, Maxi Itzkoff, Javier Campopiano
Art directors: Ammiel Fazzari, Mariano Serkin
Planner: Pedro Rojas
Media agency: Brand Connection
Production company: Casa Olga
Director: Guarna
Editor: Santiago Saponi
Post-production: Sastre
Exposure: National TV, cable, outdoor

THE LOWDOWN

Del Campo Nazca Saatchi & Saatchi presents the ultimate kiss in this latest spot for Topline Kiss chewing gum.

A girl, clearly having just escaped from her wedding, runs to meet her lover in the middle of a desert where they cling together in a passionate embrace.

The kiss becomes "unbreakable", despite various forces trying to break them apart.

Her family arrive and attempt to pull them apart, but fail. A further succession of foiled attempts to part their lips, including a tug-of-war and a bomb, play out while the young couple remain lip-locked.

The campaign aims to demonstrate the electrifying taste experience of Topline Kiss gum.

VISA - NFL GO FOOTBALL - US
CREDITS
Project: NFL go football
Client: Visa
Brief: Spell out how Visa helps people enjoy American football
Creative agency: TBWA\Chiat\Day Los Angeles
Writers: Mike Yagi, Steve Howard
Art directors: Dana Markee, Brent Anderson
Media agency: n/s
Production company: Holmes Defender of the Faith
Director: McG
Post-production: Whitehouse Post
Exposure: TV

THE LOWDOWN

TBWA\Chiat\Day Los Angeles has unveiled two spots to promote Visa's tie-up with the NFL.

The campaign aims to show how Visa can add to the enjoyment American football fans share in experiencing the NFL.

In the ads, people parade down the streets and are joined by football mascots, red, white and blue balloons, cheerleaders and lots of other colourful sports paraphernalia.

A close-up of a Visa card being swiped is shown as the voiceover explains how football fans are able to make the most of it all thanks to Visa.

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