The World: Accra - Publicis Worldwide sets up new Africa office in Ghana

Publicis Worldwide has increased its presence in Africa by opening an office in Ghana.

The new agency, called Publicis Ghana, launches with a portfolio of Nestle brands, and will offer a range of marketing communications disciplines, including advertising, direct marketing, digital marketing and customer relationship marketing.

The agency will be headed up by the managing director, Kofi Amoo-Gottfried, who joins from Wieden & Kennedy; the executive creative director, Promit Moulik, who joins from Lowe India; and the board account director, Shehzad Chaudhry, the former managing director of D'Arcy Lahore.