The World: Amsterdam - Ararat awards brief to Amsterdam Worldwide

Pernod Ricard Eastern Europe has awarded Amsterdam Worldwide the creative account for its Ararat brand.

Amsterdam won the business following a pitch against undisclosed agencies, and will work on repositioning the Armenian brandy as a legendary beverage for Cognac and brandy connoisseurs.

The agency's first campaign for the brand will be released in the next few months, and will target opinion-formers in Russia, Ukraine, Armenia and other Eastern and Western European territories.

Brian Elliott, the founder and chief executive of Amsterdam Worldwide, said: "There is enormous scope to update the brand in the minds of drinkers in Russia and other countries."

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