The World: Amsterdam - Ben & Jerry's opts for Indie as lead Dutch agency

The global ice-cream brand Ben & Jerry's has appointed the Amsterdam-based shop Indie as its lead agency for the Dutch market.

Indie was awarded the business without a pitch, and will begin working with the company on creating an integrated ad campaign that will be launched in early 2010.

The appointment follows the recent relaunch of Indie after a restructure of the business. Mark Aink, the managing partner of Indie, said: "We're really looking forward to working with Ben & Jerry's. It's one of the world's truly maverick brands with a unique DNA."