The World: Amsterdam - BSUR appoints Van Vijfeijken as creative director

Rob van Vijfeijken has been named the creative director of the BSUR agency.

Van Vijfeijken, previously the creative director at Great in Rotterdam, joins the BSUR managing director, Mark van Egmond, as a partner.

His agency career spans spells at PMSvW/Y&R, Result DDB, Lintas and McCann Erickson, where he was the creative director. His output includes work for Amstel, Bacardi Breezer and KLM.

Van Vijfeijken replaces Joost Perik, who remains at the agency with the title of creative founder.