The World: Amsterdam - Conde Nast to launch Dutch Glamour edition

Conde Nast is launching Glamour in The Netherlands. It will be released on 11 September backed by an extensive promotional campaign. This will include TV and outdoor and is created by the Amsterdam agency BSUR.

The Dutch version of Glamour is the 13th edition to be published worldwide and the first issue will have an initial print run of 310,000 copies.

It is being published by Gruner & Jahr under licence from Conde Nast.

The launch campaign has also included a tie-up with the broadcaster RTL, which ran a competition to find a Glamour journalist to work in the Glamour office.

Glamour's editor-in-chief, Karin Swerink, took part on the panel of judges.