The World: Amsterdam - De Mol in talks ahead of mooted Tien merger

John de Mol, the Dutch media tycoon, is in talks which may result in his ill-fated TV channel, Tien, being merged with either RTL Nederland or SBS Broadcasting.

Launched as a general interest channel in August 2005, Tien aimed to achieve a 10 per cent market share of 20- to 49-year-olds. However, its current share is just 6 per cent, and its losses, which include the cost of buying the Dutch Football League rights, are put at between EUR200 million and EUR250 million.

Meanwhile, de Mol is reported to be among the parties interested in buying Endemol, the TV production company he helped establish, from Spain's Telefonica. He left the company in May 2004 to start his TV venture.