The World: Amsterdam - De Telegraaf in iPhone application launch

De Telegraaf, the Dutch daily newspaper, is attempting to make its publication more accessible by launching an iPhone application that allows users to create their own news subscriptions.

The application, designed and developed by Service2Media, allows users to receive content based on keywords and interests, with relevant stories being fed directly into a personal "My News" category.

De Telegraaf's mobile site is one of the largest in the Netherlands, reaching more than 200,000 unique users per month, with about 7.5 million monthly page views.

The paper has also recently launched a Java application, with around 15,000 active users.