The World: Amsterdam - Dutch Grazia offers new ad opportunities

Grazia, the women's lifestyle title, is to launch a Dutch edition as a result of a deal struck between Holland's Sanoma Uitgevers and the magazine's Italian publisher Mondadori. It will be the country's first weekly glossy.

The arrangement extends the relationship between Mondadori and Sanoma Magazines, which began publishing Grazia under licence in Russia four months ago.

Ard Siekerman, Grazia's Dutch publisher, said: "With the glossies of Sanoma Uitgevers, we're moving forwards in print and online. Grazia matches our glossy portfolio. The concept of a weekly glossy offers new opportunities to advertisers."