The World: Amsterdam - Dutch talent launches start-up

The creative directors of DDB Amsterdam, Michael Jansen and Bas Korsten, and TBWA Amsterdam, Poppe van Pelt and Diederick Hillenius, have launched a start-up with the JWT Amsterdam managing director, Otto van der Harst (pictured).

The agency will be called Selmore, and will work closely with Naked Communications in Amsterdam and London, and with the Dutch media and marketing consultancy MM&MO.

"Our aim is to bring the strategic debate and direction back into the creative agency-client relationship," van der Harst said.

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