The World: Amsterdam - Initiative beats five to take Vodafone account

Initiative has won the Dutch media business for Vodafone following a six-way pitch.

Leonie Koning, the managing director of Initiative Netherlands, will lead the Vodafone account at the agency.

Willem-Albert Bol, the Vodafone Netherlands media manager, picked Initiative, claiming it offered the company the clearest way to differentiate itself in the telecoms market.

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