The World: Amsterdam - Initiative scoops Rabobank global media task

Rabobank, the global financial services provider, has appointed Initiative to its global media planning and buying account.

Initiative won the business after a pitch against Kobalt, the incumbent on the account, and will now handle the brand's media communications in all the markets where the bank is active, including the Netherlands, France, Germany, Spain and Australia.

Bert Kamp, the communication channel manager at Rabobank, said: "Initiative demonstrated a real understanding of our business and was able to challenge our way of thinking with an exciting communication vision."


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