The World: Amsterdam - John de Mol closes doors on Tien TV channel

John de Mol, the Dutch media tycoon, is to close down his TV channel, Tien, after less than two years, following a deal that gives him a 26.3 per cent share of RTL Nederland, the country's TV market leader.

Several of Tien's most successful programmes and drama series will be transferred to RTL, along with its Premier League football rights. RTL will also take over de Mol's Radio 538. The deal has yet to be ratified by NMA, the Dutch anti-trust authority.

Tien, formerly called Talpa, failed to take off despite huge investment. Its marketshare hovered at between 6 and 7 per cent, short of the 10 per cent needed to attract sufficient advertising.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content