The World: Amsterdam - KPN Telecom severs ties with FHV BBDO

KPN Telecom, The Netherlands' biggest advertiser, has fired FHV BBDO from its creative account just two months after three of the agency's directors unexpectedly quit the company.

The telecoms giant cited the resignation of the directors, including the FHV BBDO chief executive, Jacques Kuyf, as the main reason for ending the contract, but also said that it no longer needed to work exclusively with one agency or major global network.

The walk-outs occurred after disagreements with BBDO New York over the employees' share system. KPN Telecom will continue to use FHV BBDO for HI, its mobile phone business.