The World: Amsterdam - Mark Chalmers lands key role at Perfect Fools

Mark Chalmers, the former StrawberryFrog executive creative director, is joining the digital agency Perfect Fools.

As a senior partner, he will work across the agency's Stockholm and New York offices, develop new business in Asia and help establish an office in Amsterdam this spring.

Perfect Fools was founded on 1 April 2002 in Stockholm and has worked for British Airways, Adidas, Citibank and Coca-Cola.

Patrick Gardner, a co-founder of Perfect Fools, said: "Mark has natural creative flair, insight and an enviable track record on some of the world's biggest brands."