The World: Amsterdam - MediaCom names Bitter new managing director

Frank Bitter has been appointed by MediaCom Amsterdam as its managing director. He replaces the former chief executive, Kees de Groot.

Bitter joins the agency from Initiative Amsterdam, where he was most recently the executive director for business and strategy development.

Before Initiative, he worked at MindShare and PPGH JWT. He has also spent several years on the client side at Sara Lee and Douwe Egberts.

De Groot leaves MediaCom Amsterdam after nine years at the agency, the final two of which were as the chief executive.

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