The World: Amsterdam - Saatchis appoints Olsson as new creative chief

Magnus Olsson (pictured) has been appointed as the executive creative director of Saatchi & Saatchi Netherlands.

He succeeds Edwin Kopper, who stepped down in June.

Olsson is currently freelance, but was the creative director at Hasan & Partners in Finland, working on accounts including Ikea, Volvo, Nokia and Sanoma.

Before that he was the creative director at McCann Erickson in both London and Stockholm.

Jan Muller, the managing director of Saatchi & Saatchi Netherlands, said: "The fact we have chosen someone from outside The Netherlands is a clear reflection of the internationalisation of our business."


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