The World: Amsterdam - StrawberryFrog wins Chevy Aveo launch task

Chevrolet has picked Amsterdam's StrawberryFrog to handle creative work for the launch of its Aveo model in Western, Central and Eastern Europe.

The appointment was made following a pitch that involved another unnamed European agency.

Budgets for the integrated brief have not been disclosed.

Brian Caffarello, Chevrolet Europe's ad manager, cited StrawberryFrog's "fresh non-traditional approach to the brief" as the reason for the appointment.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content