The World: Amsterdam - StrawberryFrog wins Chevy Aveo launch task

Chevrolet has picked Amsterdam's StrawberryFrog to handle creative work for the launch of its Aveo model in Western, Central and Eastern Europe.

The appointment was made following a pitch that involved another unnamed European agency.

Budgets for the integrated brief have not been disclosed.

Brian Caffarello, Chevrolet Europe's ad manager, cited StrawberryFrog's "fresh non-traditional approach to the brief" as the reason for the appointment.

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